# Sale Solution — AI-search role map

Career paths for the AI-search disciplines, as skill modules by seniority. Multi-vertical: industrial e-commerce, home services, dental.

Source: https://salesolution.net/career-paths/
License: CC BY 4.0 — free to reuse with attribution and a link back to the source URL.

## Roles

### AEO Specialist
- URL: https://salesolution.net/career-paths/aeo-specialist/
- Level: Entry → Senior
- Prerequisites: seo-specialist, geo-specialist
- Leads to: ai-search-specialist

Skills:
1. (Entry) Pull the real questions buyers actually ask
2. (Entry) Check whether you are the answer right now
3. (Entry) Spot which pages can be lifted as a clean answer
4. (Mid) Make a page answer one question cleanly
5. (Mid) Fix the pattern once, across the whole site
6. (Mid) Mark up the page so engines trust the answer
7. (Mid) Measure answer-share, not rankings
8. (Senior) Govern what the machine says about you
9. (Senior) Set the standard the rest of the search program runs on

### AI Search Specialist
- URL: https://salesolution.net/career-paths/ai-search-specialist/
- Level: Entry → Senior
- Prerequisites: seo-specialist, geo-specialist

Skills:
1. (Entry) Get the fundamentals solid before you touch AI search
2. (Entry) Understand how AI engines pick a source, not just how Google ranks
3. (Entry) Run a prompt audit and find out what AI says about you now
4. (Mid) Run rankings and AI visibility as one roadmap
5. (Mid) Use AI to produce at scale without shipping duplicate content
6. (Mid) Win the questions only you can answer
7. (Senior) Make sure engines and crawlers can actually reach you
8. (Senior) Report blended visibility and brief leadership through AI Overviews loss

### GEO Specialist
- URL: https://salesolution.net/career-paths/geo-specialist/
- Level: Entry → Senior
- Prerequisites: seo-specialist
- Leads to: aeo-specialist, citation-engineer, ai-search-specialist

Skills:
1. (Entry) Understand how an AI answer actually gets built
2. (Entry) Run a prompt audit so you know your starting point
3. (Entry) Prove the AI crawlers can reach your pages
4. (Mid) Make your key content something an engine can lift
5. (Mid) Build a consistent entity picture of the brand
6. (Mid) Roll out structured data at template scale
7. (Mid) Measure what you can't rank for
8. (Senior) Set the strategy, govern accuracy, and teach the org

### SEO Specialist
- URL: https://salesolution.net/career-paths/seo-specialist/
- Level: Entry → Senior
- Leads to: technical-seo-specialist, geo-specialist

Skills:
1. (Entry) Find the queries that actually bring buyers
2. (Entry) Match each page to what the searcher wants
3. (Entry) Write the title and description that wins the click
4. (Mid) Fix the template, not the pages one by one
5. (Mid) Kill the duplicate content the catalog creates
6. (Mid) Build the pages that should exist (and link them)
7. (Mid) Make the catalog buildable: SEO depends on the product data
8. (Senior) Own the program, prove it, and get cited in AI answers

## Specializations

### AI Visibility Analyst
- URL: https://salesolution.net/career-paths/ai-visibility-analyst/
- Level: Entry → Senior
- Leads to: geo-specialist, ai-search-specialist

Skills:
1. (Entry) Build a prompt panel from questions your buyers actually ask
2. (Entry) Read the visibility tools and know what each one actually counts
3. (Entry) Catch the answers that are wrong about your business
4. (Mid) Measure mentions, citations, and share of voice, and know the difference
5. (Mid) Diagnose why a competitor wins the answer and you don't
6. (Mid) Turn the monitoring into a prioritized fix list
7. (Senior) Define what AI share of voice means for this business
8. (Senior) Govern the accuracy of what engines say, as a repair loop, not an audit

### Citation Engineer
- URL: https://salesolution.net/career-paths/citation-engineer/
- Level: Entry → Senior
- Prerequisites: geo-specialist

Skills:
1. (Entry) Write a fact an AI can lift cleanly
2. (Entry) Mark up the fact so a machine reads it for sure
3. (Entry) Confirm the AI crawlers can even reach the fact
4. (Mid) Structure facts at template scale, not page by page
5. (Mid) Build the outside corroboration that earns trust
6. (Mid) Build the reference asset competitors can't fake
7. (Senior) Run citation as a program, not a list of fixes
8. (Senior) Catch and repair what the AI gets wrong

### Technical SEO Specialist
- URL: https://salesolution.net/career-paths/technical-seo-specialist/
- Level: Entry → Senior
- Prerequisites: seo-specialist
- Leads to: geo-specialist

Skills:
1. (Entry) Find every page that should rank, and make it reachable
2. (Entry) See which bots actually visit you
3. (Entry) Check that AI bots can reach your pages
4. (Mid) Keep junk pages from wasting crawl budget
5. (Mid) Make sure a bot can read the page
6. (Mid) Be fast, especially on phones _(flexible)_
7. (Mid) Mark up the page so engines understand it
8. (Senior) Don’t lose your rankings in a site rebuild