Learning hub / career paths

Career paths intomodern AI-search.

Free reading lists for the roles that actually exist inside a B2B technical e-commerce team in 2026 — SEO, content strategy, citation engineering. Written by the operator running the client work, not by an influencer selling a cohort.

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What these are

Reading lists, not courses. Written by the operator.

Each path is a structured walk through one role inside the new search stack — SEO, content strategy, citation engineering — written by the same person who runs paid client work. Same vocabulary, same trade-offs, no marketing gloss.

By.: Working operators currently shipping in industrial e-commerce — not platform influencers selling cohort courses.
Not.: A bootcamp. No live calls, no Discord, no recruiter pipeline. We don’t hire from these paths.
For.: Practitioners who learned SEO five years ago and want to know what changed when AI Overviews arrived.

Path shapev1.0

Format: Reading-first, ungated
Length: 8–15 hours per path
Cadence: Self-paced, no deadline
Cost: Free — no signup

Note

Every chapter ends with a “test it on your own site” prompt. The point is the work, not the certificate.

The library

Paths in progress. First two land this quarter.

The SEO Specialist and Content Strategy Specialist tracks are being written by the same operator who runs client engagements — no ghost-written affiliate content, no chapter padding.

Status · drafting

SEO Specialist
From query intent to AI-Overview citation engineering. Built for the working analyst.
Entry · ~12 hours of reading
Content Strategy Specialist
Pillar maps, topic clusters, editorial calendars for technical B2B.
Mid · ~14 hours of reading

15 minutes. The one constraint.

Free, no sales pitch. We’ll review your top product categories against the AI-Readiness checklist and tell you the single change with the highest payback.

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