Services
Each service runs standalone or combined under one operator. AI search is the gravity well — most clients start there, then layer the rest. Catalog AI handles product-level work at scale. Editorial Authority builds the citation layer above. Outbound and dev round out the growth motion.
The services in detail
Each runs as a standalone engagement. Most engagements eventually combine two or three. AI search is the gravity well, Catalog AI is the productized entry point, Full Growth Ownership is the premium tier when you need all of it under one accountable owner.
Engineer your store to be cited inside AI Overviews, ChatGPT, and Perplexity. The core practice.
See the AI Search page
Product-page rewrites at scale. AI-drafted, editor-reviewed at Pro and above.
See the Catalog AI page
Pillar pages and category content written by senior subject-matter writers. Built to be cited, not just published.
See the Editorial Authority page
Performance-engineered e-commerce builds. Headless, Shopify Plus, or WooCommerce. You own the code.
See the Website Development page
Deliverability-first cold outbound. Sender-reputation engineering, not spray-and-pray.
See the Outbound Email page
One operator running multiple services as a coordinated growth function. Fractional GTM Engineer or 4-in-1 Retainer.
See Full Growth Ownership
Each service runs standalone. About 70% of AI Search clients add content within 90 days. About 60% of builds pair with Catalog AI within 6 months. Cross-service work is most of the value over time.
How engagements are shaped
Every service has three engagement shapes. The exact deliverables differ by service; the shapes are the same.
4–6 weeks · fixed scope
$9–35K
"Show me this works before we commit."
Productized first engagement. Specific deliverables, fixed price, written SOW within 48 hours. Available on AI Search, Editorial Authority (as Pillar Pack), Website Development, Outbound Email.
Ongoing · quarterly review
$4–15K / month
"We know we have the structural problem. Fix it."
Ongoing service execution. Direct Slack to the operator, monthly outcome reviews, no PMs in the middle. 3-month minimum.
Multi-service · by scope
From $20K / month
"We need someone running our entire growth function."
One operator across multiple services. Either Fractional GTM Engineer (full ownership) or 4-in-1 Coordinated Retainer (bundled execution). 3–6 month minimum.
Decision tree
Six honest entry points. Each routes to the page that fits your situation.
If you… My organic traffic is dropping because of AI Overviews
Start with: AI Search & GEO
If you… My product catalog has 1,000+ SKUs and the descriptions are weak
Start with: Catalog AI
If you… I'm not ranking on informational queries or not getting cited
Start with: Editorial Authority
If you… My site is slow, on a dying platform, or needs to be replatformed
Start with: Website Development
If you… I need predictable pipeline and don't have an outbound motion
Start with: Outbound Email
If you… I have multiple of the above and want one operator to handle it all
Start with: Full Growth Ownership
Cross-service compounding
The unspoken truth of marketing-services pricing is that buying one service often produces 60% of the result it could. The other 40% comes from cross-service compounding — catalog content linking to editorial pillars, schema feeding outbound prospect research, AI search optimization compounding with the citation work writers produce.
Most agencies don’t have all five capabilities in-house, so they pretend cross-service work doesn’t matter. We’re priced and structured around it.
| Combination | When this fits | Typical monthly spend |
|---|---|---|
AI Search + Editorial Authority | Brand wants to win organic + AIO citation share | $13–22K / mo |
AI Search + Catalog AI | Distributor with 5K+ SKUs needs both layers fixed | $11–22K / mo (catalog initial as project + ongoing) |
Editorial Authority + Catalog AI | Two-layer content strategy (category + product) | $11–22K / mo |
Website Dev + AI Search (post-launch) | Replatform with ongoing optimization | Build project + $8–14K / mo |
Outbound + AI Search + Editorial | Pipeline motion supported by visible expertise | $20–32K / mo |
All 5 services | Full growth function with one operator | Full Growth Ownership pricing |
Choosing between services
Multi-service questions. Bundling. Replacing existing vendors.
Each of the six services runs as a standalone engagement. We’ll tell you on the first call whether one service moves the needle for your situation or whether you’d need two or three to see real impact.
For most industrial / technical-distribution clients, the sequence that works is: AI search foundation first, then content (Editorial Authority and/or Catalog AI), then channels (outbound). Dev is usually a separate project tied to a replatform or new build.
See the “Which service do I need?” section above — six honest entry points. If none clearly fit, the free strategy call exists for that. Paste your top 5 category URLs and we’ll walk through which constraint is actually capping growth right now.
About 70% of engagements pair AI Search with either Editorial Authority or Catalog AI (or both) within 90 days. About 30% layer outbound after the first quarter. Website development is usually a separate sprint or project, sometimes with AI Search engineering baked into the build.
For multi-service engagements coordinated under one operator, see Full Growth Ownership.
Different content, different work, different tools.
Editorial Authorityis human-written editorial content at the category level and above — pillar pages, cluster posts, category content, Q&A hubs, trade-press. Senior subject-matter writers, no LLM drafting, priced per piece or monthly retainer. Lower volume (4–16 pieces/month), higher per-piece price.
Catalog AIis AI-drafted, editor-reviewed content at the product level — per-product descriptions, FAQs, schema, internal linking. AI handles drafting, human editors review at Pro and above, priced per SKU. High volume (1,000–100,000+ products), lower per-piece price.
They cover different AIO citation surfaces (informational queries vs. product-specific queries) and cross-link between each other. Most clients eventually buy both.
Often, yes. We’re built to replace the SEO + content retainer combo (~$15–40K/month) you’re probably running today. We don’t do brand strategy, paid social creative, or social-community management — if those are load-bearing for you, keep that vendor.
Book a 15-minute strategy call. No sales pitch — we’ll name the single constraint capping your growth right now and the one change with the highest payback.