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Insights / Field reports

Field notes fromthe AI search frontier.

Frameworks we ship, case studies from real engagements with distributors, manufacturers and contractors, and the algorithm updates that actually moved revenue. No listicle filler — only what we’ve seen work, or fail, on real client pipelines.

Posts published
25
Topics covered
7

What we write about

Three pillars. No filler.

Every post lands in one of three buckets — the same three we build engagements around. If a topic doesn’t move revenue or readiness, we don’t publish on it.

  • § 01 · GEO · AI search

    How to be the source AI engines cite.

    Citation engineering, schema depth, AIO-readiness checklists, and the structural shifts behind why traffic from informational queries collapsed in 18 months.

  • § 02 · Technical SEO

    The mechanics under the rankings.

    Catalog architecture, crawl budgets, internal linking at industrial scale, Core Web Vitals on real PDP templates — not the homepage demo.

  • § 03 · Conversion / lifecycle

    What the traffic does once it lands.

    B2B e‑commerce funnel mechanics, quote-cart vs cart logic, lead-magnet timing, and the email sequences that actually move pipeline.

The archive

Browse by topic. Or read everything.

Filter by the practice area you’re working in — or scroll the full index, newest first.

Topics

The kit for an AI search baseline, laid out flat: a legal pad and pen, a printed question list, a kitchen timer and a phone. The timer is circled.
geo

Your AI-search baseline in one afternoon

Spend one afternoon finding out whether AI engines name your company when buyers ask. The method, the seven-field log, and the limits of what it tells you.

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A salesperson at a parts counter reads an answer on their phone, with a parts list and a box of fittings on the counter. The phone is circled.
geo

How to Track Your Brand Mentions in ChatGPT

A repeatable way to find out whether ChatGPT names your company when buyers ask for parts you stock. Ten starter questions, a fixed cadence, and what to log.

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A hand lifts two index cards out of a drawer packed with hundreds, the way an AI engine picks one or two passages to quote. The two cards are circled.

How AI Search Picks Sources

A plain-language walkthrough of how AI search engines choose which sources to cite, and the three things that make a page quotable.

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Two doors

Find the hole. Then decide.

Most owners think they need more leads. They usually don’t. Either way you leave with the numbers, whether or not you hire us.

You sell a product

  • Industrial & technical B2B

    Distributors · Manufacturers

    Buyers ask AI for the part and it names the manufacturer, not you. Amazon and the brands keep taking business that used to be yours. Become the company AI names for your products, and stop leaking the quotes you already get.

15 minutes, no pitch. We name the one constraint capping your growth and the change with the highest payback.

Book a growth call

You book jobs

  • Contractors & home services

    Roofing · HVAC · Plumbing · Electrical

    Homeowners search on Google, message on Facebook, call while your hands are full, and forget you once the work is done. I build one system across all of it. You get found, every lead gets an answer in seconds, every quote gets a follow-up, and you see what each channel paid.

About 20 minutes. See the revenue you’re not booking yet, and where it slips away. The numbers are yours to keep.

Revenue Leak Audit
Call 561-531-4339