salesolution

Case studies · Industrial distribution & technical B2B

The work, with receipts.Baselines, timeframes, sources.

Every study here is a mid-market industrial distributor or technical B2B operator — large SKU catalogs, losing ground in organic and AI search. Each one states where the client started, what we ran, how long it took, and how every number was measured.

The standard every page is held to

Every number
States its baseline and timeframe. “+43.5%” always says from what, and over how long.
Every source
Named on the page — client CRM, Search Console, citation tracker. Enforced by the publishing model, not promised in a footnote.
Every client
A real industrial distributor or technical B2B operator. Named with consent, or anonymized under NDA — reference calls on request.

Featured case studyIndustrial hydraulics distributor · ~8,500 SKUs

1,840 to 2,640 qualified leads a month. No new ad spend.

An ~8,500-SKU industrial hydraulics distributor came in with qualified inbounds flat at 1,840 a month and AI Overviews citing its manufacturers instead of its own category pages. Six months of catalog and AI-search engineering later, January closed at 2,640 — +43.5% on the August baseline, with paid budget held flat.

+0.0%

Qualified leads per month, on the August baseline

Aug 2024 – Jan 2025 · client CRM

At a glance

  • 1,840 → 2,640

    Qualified leads per month over the six-month window

  • +800

    Additional qualified inbounds per month by January

  • 150+

    Category pages restructured for AI scannability

  • ~8,500

    SKUs covered by the product schema rewrite

See how it was measured
Anonymized · NDACatalog AIAI Search & GEO

More case studies

Other distributors.Different problems, one standard of proof.

  • Industrial automation distributor~12K SKUs

    Anonymized · NDA

    ×8.5

    AI Overview citation count, top 50 commercial queries

    4 → 34 citations · 6-month engagement

    4 to 34 AI Overview citations in six months. One Standard retainer.

    A mid-market industrial automation distributor — ~12K SKUs — was ranking well and still losing organic share as AI Overviews ate informational-query click-through. Six months on the Standard editorial retainer took its AI Overview citation count on its top 50 commercial queries from 4 to 34. Organic leads from informational pages doubled.

    Editorial Authority2025

  • Industrial hydraulics distributor~8,500 SKUs

    Anonymized · NDA

    8,500

    SKUs replatformed in six months

    Magento 1 → Next.js + Shopify Hydrogen

    8,500 SKUs off Magento 1, onto a storefront AI engines can read.

    The same hydraulics distributor’s commerce stack was end-of-life: Magento 1, legacy schema invisible to AI Overviews, and 600ms-plus INP killing add-to-cart on mobile category browsing. A six-month full replatform moved all 8,500 SKUs onto a headless Next.js + Shopify Hydrogen storefront with a complete schema graph live from the first deploy.

    Website DevelopmentAI Search & GEO2024

  • Fluid power manufacturer · OEM channel22k SKUs

    Anonymized · NDA

    12 wk

    Time to first AI Overview citation, post-launch

    Greenfield build · zero pre-launch organic history

    Cited in AI Overviews 12 weeks after launch. On a domain with zero history.

    A fluid power manufacturer opening a direct commerce channel had no storefront, no organic history, and one hard requirement: the Acumatica PIM stays the source of truth. Five months later a 22k-SKU Next.js + Saleor build was live — AIO-ready from the first deploy, and earning its first AI Overview citations within 12 weeks of launch.

    Website DevelopmentAI Search & GEO2025

  • Specialty fasteners distributor12k SKUs · 17 brands

    Anonymized · NDA

    0.31 → 0.02

    Cumulative Layout Shift on product pages, at launch

    Shopify Plus B2B · 10-week migration

    CLS 0.31 to 0.02 at launch, and 61 plugins down to 4.

    A specialty fasteners distributor — 12k SKUs across 17 brands — ran B2B commerce on WooCommerce with 61 plugins, three of which handled net terms and tiered pricing and broke on every update. A ten-week migration to Shopify Plus B2B replaced the plugin stack with native primitives and took product-page CLS from 0.31 to 0.02.

    Website Development2024

Your catalog, same standard

Want a number like these for your catalog?

Held to the same standard as the studies above: we measure where you stand today — organic and AI-search visibility across your top categories — and show you the baseline before we propose a thing.

Measure my baselineOr book a call and ask for a reference