Built for industrial e‑commerce. Hydraulics, MRO, and technical distribution — we engineer how AI Overviews and generative engines cite your category.
What it looks like when we’ve done the work
Real query · Real citation · Real client
Citations · 3 sources
Try it on your own page
Awaiting URL · Results in ~2s
The demand system
A buyer can be anywhere on the web — and at any stage of making up their mind. So we don’t dump every channel into the top of the funnel. Each one enters where your buyer actually is, and we build and run all of it as one system.
Hover any source to see how it feeds the machine
They arrive cold — not looking for you yet
01/TOFU·Awareness
Top of funnel — get found
A stranger meets you for the first time. The job here is reach and a reason to keep paying attention.
They arrive researching — comparing options
02/MOFU·Consideration
Middle of funnel — get trusted
They’re weighing you against the alternatives. Proof, answers and follow-up move them from “interesting” to “this is the one.”
They arrive ready — high intent
03/BOFU·Decision
Bottom of funnel — get booked
On the verge of acting. Every point of friction removed so the obvious next step is to book, buy or call.
A booked, ready-to-buy customer
Attention turned into a person ready to spend — handed to your team, or closed by ours.
Returning-customer email
Lifecycle, win-back and recall campaigns to the list you already own — the cheapest revenue you have. Existing customers skip the top and re-enter ready to buy again.
↑ existing customers loop back to the next decision
We develop all of it. Every box above — earned, paid and owned, at every stage — engineered, wired together and operated by one team. Not ten vendors. One system.
See how the engine worksAI Overviews intercept a growing share of searches before the click ever reaches your store. For engineers spec’ing JIC fittings and threaded couplings, that’s a structural shift in discovery — not a content problem you can write your way out of.
AI Overviews answer more queries inside the SERP. Informational pages that used to drive traffic now drive impressions without clicks.
Keyword-rank tracking and link counts no longer predict revenue. The signals that move AI surfaces are different from the ones legacy tools measure.
AI surfaces favor structured, citation-worthy content with deep topical authority. The product detail page is now an answer source, not a landing spot.
One operator, three sequential phases. Each phase has an exit criterion that clears before we move — so gains compound instead of stacking on an unbuilt foundation.
Phase · 01
Foundation
Months 1–3
Outcome by end of phase
+0%
AIO citations
Phase · 02
Amplify
Months 4–9
Outcome by end of phase
+0%
qualified leads
Phase · 03
Lead
Months 10+
Outcome by end of phase
0.0×
ARR multiple
Technical, structural, and content fundamentals that make your store legible to AI parsers and ranking models.
Technical excellence
Schema, product feeds, site speed, mobile-first — the AI parser's preconditions.
Platform diversification
YouTube and LinkedIn presence calibrated to a technical buyer audience.
Content clarity
Product pages and guides structured for AI parsing and H-E-E-A-T alignment.
Frictionless checkout
Modern payment paths and quote flows that match technical-buyer expectations.
Topical depth, citation engineering, and engagement systems that compound your visibility quarter over quarter.
Hyper-personalization
Customer data drives tailored experiences that lift CLV.
Intelligent PPC
Paid search adapted for AI ad surfaces and conversational queries.
Omnichannel SEO
Unified messaging across every surface AI engines crawl.
AI-driven insights
New visibility KPIs that keep the strategy honest quarter over quarter.
Ongoing optimization cycles that ride algorithm changes instead of reacting to them.
Cited authority strategy
Pillar pages, topic clusters, and structured data tuned for generative engines.
Digital PR & citation engineering
Trade press, podcasts, webinars — sources AI engines preferentially reference.
AI trust monitoring
Brand sentiment, citation tracking, and competitive positioning inside AI surfaces.
Compounding revenue cycles
A/B testing, lifecycle systems, and revenue-per-visitor optimization.
What we ship
Schema rewrites, citation engineering, AIO-aware paid acceleration. The gravity well — most engagements start here because schema + citation work produces the fastest visible wins.
See the AI Search & GEO page{
"@type": "Product",
"name": "1/2" NPT–JIC Fitting",
"brand": "Parker Hannifin",
"sku": "P-37-NPT-08",
"offers": {
"price": "24.50",
"availability": "InStock"
}
}The sixth service
Full Growth Ownership runs AI search, catalog, editorial, dev, and outbound as a single accountable engagement. Fractional GTM Engineer (Shape A) from $20K/mo, or 4-in-1 Coordinated Retainer (Shape B) from $12K/mo.
How to work with us
No discovery calls before the proposal. Pick the shape that fits, we tighten the scope on the first call, and you see the SOW within 48 hours.
4 weeks · fixed scope
$12–24k
"Show me this works before we commit."
Quarterly · ongoing
$8–14k / month
"We know we have the structural problem. Fix it."
Multi-service · 3–6 month minimum
From $20K/ month
When you need more than this service alone. We run AI search, content, outbound, dev, and catalog work as a coordinated growth function — strategy through execution, one operator accountable.
Need something different — M&A diligence, in-house team training, board-level GEO advisory? Get in touch.
Case study · Industrial hydraulics distributor · Aug 2024 – Jan 2025
+800 leads per month
Additional qualified leads per month by January — roughly +43.5% on the August baseline.
Six-month engagement across technical SEO, content authority, and a tighter PPC stack. Product schema rewrite, 150+ category pages restructured for AI scannability, dedicated answer hubs for engineering queries. The chart tracks qualified inbounds — not impressions, not raw sessions.
They rebuilt our product schema and rewrote our pillar pages so AI Overviews cite us instead of the manufacturer. Qualified leads doubled inside two quarters.
Who’s doing the work
I’m Artur Shepel— the person who writes the schema, builds the systems, and tells you which constraint to fix first. Fourteen years operating growth systems across industrial distribution, dental practices, and home-services contractors — catalog rewrites, AI receptionists, citation engineering, recovered revenue.
Sale Solution is small on purpose. No account managers, no decks from a junior analyst, no “we’ll get back to you next quarter.” You work with the person whose name is on the proposal.
Operator stance
“Build the engine, run the engine, prove it pays. A 9-field schema for a fitting or a 24/7 receptionist for a roofer — the operator stance doesn’t change.”
Tap the ones that match your store. Two or more usually means it’s structural — not something you can write your way out of.
0/5checked
Pick what appliesBefore you book
Pulled from real strategy calls. No marketing softening.
The structural change is one-way. AI Overviews aren’t a search feature on top of links — they’re a new retrieval layer that re-ranks what gets cited. Google has invested too much in Gemini-powered surfaces to retreat.
What changes month-to-month is which queries trigger AIO(the coverage rate). What doesn’t change is which sites get cited when they do. The latter is the work.
In-house wins when you’re north of $50M ARR and have enough velocity to keep someone with senior GEO chops fully utilized. Below that, you end up with a generalist learning on your time.
The fractional model exists because schema engineering, citation tracking, and AIO-aware PPC don’t need a 40-hour week from one person — they need 5–15 hours from the right one.
Three leading indicators land in the first 60 days, before the revenue numbers move:
You see them in the monthly outcome review. Qualified-lead lift shows up months 4–6, depending on how broken the foundation was when we started.
The playbook works for any technical-distribution or specification-heavy e-commerce: electronics, contract manufacturing, lab supply, industrial automation, fluid power, fasteners, abrasives. If buyers read a spec sheet before they purchase, the same mechanics apply.
If you sell something that doesn’t require specification comparison (commodity SKUs, generic consumer), we’ll tell you on the first call. Not every vertical needs us.
15 minutes, no deck. You paste 3–5 of your highest-revenue category URLs. We walk through them live: schema completeness, AIO-readiness score, the queries you’re cited for vs the queries your competitors are.
You leave with either: (a) the single change with the highest payback, or (b) confirmation that your foundation is solid and you don’t need us yet.
Book a 15-minute strategy call. No sales pitch — we’ll name the single constraint capping your growth right now and the one change with the highest payback.