Win the customersyou already pay for.
You pay to get found and to make the phone ring. Then you lose them in the gap — buyers get their answer from AI before they reach you, and the ones who do reach you wait too long for a reply. We close both, without more ad spend.
Which are you?
What it looks like when we’ve done the work
Real query · Real citation · Real client
Citations · 3 sources
- [1]northernhydraulics.com
- [2]parker.com
- [3]eaton.com
Try it on your own page
Score a page the way AI reads it.
Paste a product or category URL. In about two seconds you’ll see how ready it is to be cited — schema, AI-readability, and authority — with no email required.
Awaiting URL · Results in ~2s
- Deventor
- Modern Wood Flooring
- Northern Hydraulics
- Hosebox
- Longhorn
- Deventor
- Modern Wood Flooring
- Northern Hydraulics
- Hosebox
- Longhorn
The demand system
Wherever your customer is. Whatever stage they’re at.
A buyer can be anywhere on the web — and at any stage of making up their mind. So we don’t dump every channel into the top of the funnel. Each one enters where your buyer actually is, and we build and run all of it as one system.
Hover any source to see how it feeds the machine
- Earned & organic
- Paid acquisition
- Owned audience
They arrive cold — not looking for you yet
- Earned & organicChatGPT, Perplexity, Gemini and Google AI Overviews intercept research at the very start. We engineer your pages into the answer they cite.
- Paid acquisitionTargeted outbound to the named accounts that fit your ICP — a first contact with buyers who didn’t come looking.
- Earned & organicPR, podcasts, partnerships, marketplaces — wherever a stranger first runs into your name, we route it in too.
01/TOFU·Awareness
Top of funnel — get found
A stranger meets you for the first time. The job here is reach and a reason to keep paying attention.
They arrive researching — comparing options
- Earned & organicCommercial-investigation search — “best”, “vs”, “how to choose”. They’re comparing, and we rank the pages that win the comparison.
- Earned & organicBuyers asking peers instead of vendors — solution-aware and shortlisting. We earn the mention that gets you in the running.
02/MOFU·Consideration
Middle of funnel — get trusted
They’re weighing you against the alternatives. Proof, answers and follow-up move them from “interesting” to “this is the one.”
They arrive ready — high intent
- Paid acquisitionBottom-of-market, transactional keywords — “buy”, “near me”, branded terms. Paid coverage you can’t afford to cede at the moment of intent.
- Paid acquisitionThe visitors who already engaged and left — brought back warm, at the moment they’re ready to take the final step.
03/BOFU·Decision
Bottom of funnel — get booked
On the verge of acting. Every point of friction removed so the obvious next step is to book, buy or call.
A booked, ready-to-buy customer
Attention turned into a person ready to spend — handed to your team, or closed by ours.
Returning-customer email
Lifecycle, win-back and recall campaigns to the list you already own — the cheapest revenue you have. Existing customers skip the top and re-enter ready to buy again.
↺ existing customers loop back to the next decision
We develop all of it. Every box above — earned, paid and owned, at every stage — engineered, wired together and operated by one team. Not ten vendors. One system.
See how the engine worksYou already earned these customers. You’re losing them anyway.
You already paid to earn this demand. It leaks in two places — the buyers who never reach you, and the ones who reach you and slip away.
They never reach you
The AI answers first.
Someone needs what you sell. They ask Google or ChatGPT, and the answer — a spec, a substitute, sometimes a competitor — shows up before they ever click. Your page still ranks. The visit just stops, and the quote that came with it.
You miss them when they do
The fastest reply wins the job.
The call comes while you’re on a roof or with a patient. The web lead lands at 9pm. By the time someone follows up, they’ve booked with whoever picked up first. You paid to make that phone ring. The job booked somewhere else.
1 in 3
calls to local businesses go unanswered
47hrs
typical reply to a web lead — long after they booked elsewhere
Who we serve
Three businesses we know cold.
The leak looks different in each one, and so does the fix. Find the version that’s yours.
Industrial & technical B2B
Distributors · Manufacturers
Buyers ask AI for the part and it names the manufacturer, not you. Amazon and the brands keep taking business that used to be yours.
Become the company AI names for your products, and stop leaking the quotes you already get.
See the industrial playbookHome services
Roofing · HVAC · Plumbing · Electrical
The phone rings while you’re on a roof. You pay for leads nobody calls back, and estimates go cold.
A system that answers every call, replies in seconds, books the job, and chases the quotes that stall.
See the Revenue EngineDental practices
Single & multi-location
Your busiest hours are your leakiest. Calls get missed during chair time; recall and treatment plans never get followed up.
A HIPAA-compliant system that books during chair time and proves the revenue it drives.
See it for dentalThree phases. Each one earns the next.
One operator runs all three. We don’t move to the next phase until the last one has done its job — so each win sits on solid ground, not a shaky foundation.
Phase · 01
Foundation
Months 1–3
Outcome by end of phase
+12%
more AI answers cite you
Phase · 02
Amplify
Months 4–9
Outcome by end of phase
+43%
qualified leads
Phase · 03
Lead
Months 10+
Outcome by end of phase
2.5×
return on spend
Get AI-ready
The groundwork that lets AI and search engines actually read your site and understand what you sell.
The plumbing
Fast pages, clean product info, and a site AI can actually read. The boring stuff everything else needs.
Show up where buyers look
A presence on YouTube and LinkedIn, aimed at the people who actually buy from you.
Pages that answer real questions
Product pages and guides written so a buyer — and an AI — gets a straight answer fast.
Make it easy to buy
Checkout and quote requests that don't make a ready buyer jump through hoops.
Become the name they trust
Go deep enough on your subject that AI keeps quoting you and buyers keep choosing you — and it builds quarter after quarter.
Treat repeat buyers like regulars
Use what you know about customers to bring them back and grow what each one is worth.
Ads that keep up with AI
Paid search tuned for how people actually ask questions now, including inside AI tools.
One clear story everywhere
The same straight message wherever a buyer — or an AI — runs into you.
Numbers that tell the truth
Plain measures of whether you're getting found and chosen, reviewed every quarter.
Stay out front
Steady improvements that keep you ahead when Google and AI change the rules, instead of scrambling every time they do.
Own your subject
Deep, well-organized content that makes you the source AI reaches for first.
Get mentioned where it counts
Trade press, podcasts, and webinars — the places AI trusts and quotes.
Watch what AI says about you
Track how often AI names you, how it describes you, and where you stand against competitors.
More from every visit
Test, follow up, and improve so each visitor is worth more over time.
Start with what you want
Tell us the outcome. We’ll point you to the fix.
Six things owners ask us for, in plain words. Pick yours and go straight to it — no service menu to wade through.
I want to show up when people ask AI.
A buyer asks ChatGPT or Google’s AI for what you sell, and your name never comes up.
- IndustrialSee who AI names for your productsLocal shopGet found in your area
I want more people to know my company.
People who’d buy from you have never heard your name.
- IndustrialBecome the name buyers and AI citeLocalWin the reviews that get you picked
I want more work coming in.
Not enough quotes. Not enough booked jobs. The number you watch.
- IndustrialSee the industrial playbookRevenue EngineSee the Revenue Engine
I want to stop losing the quotes and calls I already pay for.
The work arrives and slips away: buyers bounce off a slow site, calls get missed, estimates go cold.
- IndustrialFix the site buyers bounce offRevenue EngineAnswer every call, book the job
I want every call answered, even after hours.
The phone rings while you’re on a roof or with a patient. The 9pm lead books with whoever picks up first.
- Home servicesRoofing, HVAC, plumbing, electricalDentalHow it works for your practice
I want to keep my customers, and win back the ones who went quiet.
Repeat buyers and revived accounts are the cheapest revenue you’ve got.
- IndustrialWin-back email to your own listRevenue EngineChase cold quotes, bring buyers back
Not sure which? See everything for distributors · or for local service.
How to work with us
Three ways in. All priced.
No discovery calls before the proposal. Pick the shape that fits, we tighten the scope on the first call, and you see the SOW within 48 hours.
4 weeks · fixed scope
Sprint
$12–24k
"Show me this works before we commit."
- Single-category schema rewrite
- 20–40 page content restructure
- 90-day AIO citation tracker
- One executive readout
- Most engagements start here
Quarterly · ongoing
Operator Retainer
$8–14k / month
"We know we have the structural problem. Fix it."
- Schema, content & feed engineering on cadence
- Citation building + topical authority work
- Monthly outcome reviews on the metrics that matter
- Direct Slack to the operator (no PMs)
Multi-service · 3–6 month minimum
Full Growth Ownership
From $20K/ month
When you need more than this service alone. We run AI search, content, outbound, dev, and catalog work as a coordinated growth function — strategy through execution, one operator accountable.
- Fractional GTM Engineer (Shape A) from $20K/mo
- 4-in-1 Coordinated Retainer (Shape B) from $12K/mo
- One operator across multiple services, written quote in 24 hours
Need something different — M&A diligence, in-house team training, board-level GEO advisory? Get in touch.
Case study · Industrial hydraulics distributor · Aug 2024 – Jan 2025
1,840 to 2,640 qualified leads / mo. No new ad spend.
+800 leads per month
Additional qualified leads per month by January — roughly +43.5% on the August baseline.
Six-month engagement across technical SEO, content authority, and a tighter PPC stack. Product schema rewrite, 150+ category pages restructured for AI scannability, dedicated answer hubs for engineering queries. The chart tracks qualified inbounds — not impressions, not raw sessions.
They rebuilt our product schema and rewrote our pillar pages so AI Overviews cite us instead of the manufacturer. Qualified leads doubled inside two quarters.
- $378M
- Revenue driven for clients
- 91%
- Client retention rate
- 2.5x
- Average ROI in 12 months
- 96
- Net Promoter Score
Who’s doing the work
One operator. No agency layer.
I’m Artur Shepel— the person who builds the systems and tells you which constraint to fix first. Fourteen years running growth across industrial distribution, home services, and dental: catalog rewrites for distributors, an AI receptionist for the contractor stuck on a roof, recovered revenue for the practice missing calls at chair time.
Sale Solution is small on purpose. No account managers, no decks from a junior analyst, no “we’ll get back to you next quarter.” You work with the person whose name is on the proposal.
- Years operating
- 14yrs
- Verticals shipped
- 8
- Engagements active
- 6
Operator stance
“Build the engine, run the engine, prove it pays. A 9-field schema for a fitting or a 24/7 receptionist for a roofer — the operator stance doesn’t change.”
Recognize any of these?
Tap the ones that sound familiar. Two or more usually means you have a structural leak — not something more ads or content will fix.
0/6checked
Pick what appliesBefore you book
Questions founders ask first.
Pulled from real strategy calls. No marketing softening.
01Won’t AI search just stabilize and we’ll be fine?
The structural change is one-way. AI Overviews aren’t a search feature on top of links — they’re a new retrieval layer that re-ranks what gets cited. Google has invested too much in Gemini-powered surfaces to retreat.
What changes month-to-month is which queries trigger AIO(the coverage rate). What doesn’t change is which sites get cited when they do. The latter is the work.
02Why not just hire an in-house SEO?
In-house wins when you’re north of $50M ARR and have enough velocity to keep someone with senior GEO chops fully utilized. Below that, you end up with a generalist learning on your time.
The fractional model exists because schema engineering, citation tracking, and AIO-aware PPC don’t need a 40-hour week from one person — they need 5–15 hours from the right one.
03How do I know it’s working in 90 days?
Three leading indicators land in the first 60 days, before the revenue numbers move:
- AIO citation coverage on your top 50 commercial queries
- Schema completeness rate across the product catalog
- Inbound query mix (informational vs commercial split)
You see them in the monthly outcome review. Qualified-lead lift shows up months 4–6, depending on how broken the foundation was when we started.
04Does this work for my business?
Two engines, one operator. If buyers research before they buy — distributors, manufacturers, anything spec-heavy — we make you the company AI names, and stop the quotes you already get from leaking.
If you run on calls and bookings — roofing, HVAC, plumbing, electrical, dental — the Revenue Engine answers every call, replies in seconds, books the job, and chases the quotes that stall.
Sell a pure commodity with no research and no phone? We’ll tell you on the first call. Not every business needs us.
05What actually happens on the first call?
15 minutes, no deck. You paste 3–5 of your highest-revenue category URLs. We walk through them live: schema completeness, AIO-readiness score, the queries you’re cited for vs the queries your competitors are.
You leave with either: (a) the single change with the highest payback, or (b) confirmation that your foundation is solid and you don’t need us yet.
See where you’re losing customers.
Two doors, depending on your business. Either way you leave with the numbers — the exact gap and the highest-payback fix — whether or not you hire us.