Built for industrial e‑commerce. Hydraulics, MRO, and technical distribution — we engineer how AI Overviews and generative engines cite your category.
What it looks like when we’ve done the work
Real query · Real citation · Real client
Citations · 3 sources
Try it on your own page
Awaiting URL · Results in ~2s
AI Overviews intercept a growing share of searches before the click ever reaches your store. For engineers spec’ing JIC fittings and threaded couplings, that’s a structural shift in discovery — not a content problem you can write your way out of.
AI Overviews answer more queries inside the SERP. Informational pages that used to drive traffic now drive impressions without clicks.
Keyword-rank tracking and link counts no longer predict revenue. The signals that move AI surfaces are different from the ones legacy tools measure.
AI surfaces favor structured, citation-worthy content with deep topical authority. The product detail page is now an answer source, not a landing spot.
One operator, three sequential phases. Each phase has an exit criterion that clears before we move — so gains compound instead of stacking on an unbuilt foundation.
Phase · 01
Foundation
Months 1–3
Outcome by end of phase
+0%
AIO citations
Phase · 02
Amplify
Months 4–9
Outcome by end of phase
+0%
qualified leads
Phase · 03
Lead
Months 10+
Outcome by end of phase
0.0×
ARR multiple
Technical, structural, and content fundamentals that make your store legible to AI parsers and ranking models.
Technical excellence
Schema, product feeds, site speed, mobile-first — the AI parser's preconditions.
Platform diversification
YouTube and LinkedIn presence calibrated to a technical buyer audience.
Content clarity
Product pages and guides structured for AI parsing and H-E-E-A-T alignment.
Frictionless checkout
Modern payment paths and quote flows that match technical-buyer expectations.
Topical depth, citation engineering, and engagement systems that compound your visibility quarter over quarter.
Hyper-personalization
Customer data drives tailored experiences that lift CLV.
Intelligent PPC
Paid search adapted for AI ad surfaces and conversational queries.
Omnichannel SEO
Unified messaging across every surface AI engines crawl.
AI-driven insights
New visibility KPIs that keep the strategy honest quarter over quarter.
Ongoing optimization cycles that ride algorithm changes instead of reacting to them.
Cited authority strategy
Pillar pages, topic clusters, and structured data tuned for generative engines.
Digital PR & citation engineering
Trade press, podcasts, webinars — sources AI engines preferentially reference.
AI trust monitoring
Brand sentiment, citation tracking, and competitive positioning inside AI surfaces.
Compounding revenue cycles
A/B testing, lifecycle systems, and revenue-per-visitor optimization.
A single engineering-and-content team across the full discovery stack — technical foundations, content authority, channel diversification, conversion data. No handoffs, no agencies of agencies.
Engineering your e-commerce platform so AI crawlers can read it without ambiguity, and so AI Overviews and shopping surfaces have the structured signal they prefer to cite.
See the foundations detail pageProduct specs, compatibility matrices, technical documentation marked up for LLM comprehension.
Sub-second loads — the table-stakes preference for AI surfaces and technical buyers.
Google Merchant Center, Amazon Business, Thomasnet, GlobalSpec — feed quality, not just feed coverage.
Real-time inventory, pricing, and spec updates that AI parsers can still consume.
{
"@context": "schema.org",
"@type": "Product",
"name": "1/2" NPT–JIC Hydraulic Fitting",
"brand": "Parker Hannifin",
"sku": "P-37-NPT-08",
"description": "37° flare seal, 3000 PSI working pressure...",
"offers": {
"@type": "Offer",
"price": "24.50",
"priceCurrency": "USD",
"availability": "InStock"
}
}How to work with us
No discovery calls before the proposal. Pick the shape that fits, we tighten the scope on the first call, and you see the SOW within 48 hours.
4 weeks · fixed scope
$12–24k
"Show me this works before we commit."
Quarterly · ongoing
$8–14k / month
"We know we have the structural problem. Fix it."
Multi-quarter · by scope
From $28k / month
"We need fractional Head-of-AI-Search seniority."
Need something different — M&A diligence, in-house team training, board-level GEO advisory? Get in touch.
Case study · Industrial hydraulics distributor · Aug 2024 – Jan 2025
+800 leads per month
Additional qualified leads per month by January — roughly +43.5% on the August baseline.
Six-month engagement across technical SEO, content authority, and a tighter PPC stack. Product schema rewrite, 150+ category pages restructured for AI scannability, dedicated answer hubs for engineering queries. The chart tracks qualified inbounds — not impressions, not raw sessions.
Book a similar auditThey rebuilt our product schema and rewrote our pillar pages so AI Overviews cite us instead of the manufacturer. Qualified leads doubled inside two quarters.
Who’s doing the work
I’m Artur Shepel— the person who writes the schema, reviews the citation paths, and tells you which category page to fix first. Fourteen years inside industrial and technical-distribution e‑commerce. Hydraulics, MRO, contract manufacturing, electronics.
Sale Solution is small on purpose. No account managers, no decks from a junior analyst, no “we’ll get back to you next quarter.” You work with the person whose name is on the proposal.
Operator stance
“The product detail page is now an answer source. If your schema can’t describe a JIC fitting in 9 fields, you don’t exist in the AI Overview for it.”
Tap the ones that match your store. Two or more usually means it’s structural — not something you can write your way out of.
0/5checked
Pick what appliesBefore you book
Pulled from real strategy calls. No marketing softening.
The structural change is one-way. AI Overviews aren’t a search feature on top of links — they’re a new retrieval layer that re-ranks what gets cited. Google has invested too much in Gemini-powered surfaces to retreat.
What changes month-to-month is which queries trigger AIO(the coverage rate). What doesn’t change is which sites get cited when they do. The latter is the work.
In-house wins when you’re north of $50M ARR and have enough velocity to keep someone with senior GEO chops fully utilized. Below that, you end up with a generalist learning on your time.
The fractional model exists because schema engineering, citation tracking, and AIO-aware PPC don’t need a 40-hour week from one person — they need 5–15 hours from the right one.
Three leading indicators land in the first 60 days, before the revenue numbers move:
You see them in the monthly outcome review. Qualified-lead lift shows up months 4–6, depending on how broken the foundation was when we started.
The playbook works for any technical-distribution or specification-heavy e-commerce: electronics, contract manufacturing, lab supply, industrial automation, fluid power, fasteners, abrasives. If buyers read a spec sheet before they purchase, the same mechanics apply.
If you sell something that doesn’t require specification comparison (commodity SKUs, generic consumer), we’ll tell you on the first call. Not every vertical needs us.
15 minutes, no deck. You paste 3–5 of your highest-revenue category URLs. We walk through them live: schema completeness, AIO-readiness score, the queries you’re cited for vs the queries your competitors are.
You leave with either: (a) the single change with the highest payback, or (b) confirmation that your foundation is solid and you don’t need us yet.
Free, no sales pitch. We’ll review your top product categories against the AI-Readiness checklist and tell you the single change with the highest payback.