Services / Content writing
Senior subject-matter writers turn your engineering depth into pillar pages, spec-heavy product copy, and answer hubs that AI Overviews and ChatGPT cite ahead of the manufacturers. No offshoring, no LLM ghostwriting, no upsell on schema.
Why content needs rebuilding
AI engines harvest the web, paraphrase the answer, and keep the click. The only content that still earns a citation is content a model can’t synthesize on its own — first-hand specs, named operators, source-grade engineering answers.
Δ · structural shift
−0%
CTR on informational queries since AIO rollout
Ahrefs Content Explorer, B2B segment · Jan 2024–Mar 2026
Δ · structural shift
×0.0
More content shipped per quarter to hold position
Aggregated client data · 30 industrial B2B sites, 2025
Δ · structural shift
0%
Of AI-generated content marked non-cited by GEO probes
Salesolution citation tracker · 8,200 page sample, Q1 2026
What we write
We don’t write blog posts. We write the formats that earn citations on the surfaces your buyers actually use — AI Overviews, ChatGPT answers, Shopping LLMs, and the long-tail SERP that still drives qualified inbounds.
F-01
Most engagements start hereDefinitive 3,000–6,000-word source pages on the topics your buyers research before they specify. Schema-rich, citation-engineered, structured for AI parsing.
F-02
Product and category copy written off the engineering data, not the marketing brief. Reads as a spec sheet a buyer trusts, not a brochure.
F-03
Answer hubs that cover the long tail of specification, compatibility, and selection questions. Each answer cites a primary source we control.
F-04
Topic-clustered articles that funnel authority into the pillar and rank on commercial sub-queries. Written by senior subject-matter writers.
F-05
Bylined thought-leadership your operators ghost-author. Built for trade press, LinkedIn, and the citation-grade publications GEO engines prefer.
From brief to publish
Every piece moves through the same pipeline. You see the artifact at each gate — brief, outline, draft, schema, publish. If something’s off, we catch it before it ships.
Day 0
Start here
Senior editor pulls keyword targets, search-intent shape, AIO citation gaps, and competitor citation patterns. Brief is a one-page spec — not a slack message.
Artifact
Editorial brief with target query, intent, and citation gaps.
Day 1–2
Subject-matter writer drafts a heading-level outline with primary sources flagged. You greenlight before drafting starts. No surprises at delivery.
Artifact
Outline + source list, approved in writing.
Day 3–6
Senior writer (no offshoring, no LLM ghostwriting) drafts to the outline. Editor passes it for voice, accuracy, and AIO scannability before it reaches you.
Artifact
Edited draft delivered against the brief.
Day 7–8
Internal-linking plan, FAQ block, HowTo / Article schema, image alt, meta description. The on-page work that earns the citation, not just the rank.
Artifact
Publish-ready file + on-page checklist.
Day 9–10
We publish or hand off depending on your CMS access. The piece enters the citation tracker so AIO coverage shows up in your monthly review.
Artifact
Live URL + 90-day citation tracking enabled.
Build vs buy
Not every content engagement should be ours. Some are better with a $99-per-article mill; some need an in-house senior writer. Here’s the honest read.
| Dimension | Recommended Sale Solution | Alternative Content mill / LLM shop | Alternative In-house senior writer |
|---|---|---|---|
| Who writes the draft | Senior subject-matter writer, named | Offshore generalist or LLM | Your hire — once they ramp |
| Vertical depth | Industrial / technical e-commerce | Whatever the brief says | Yours by default |
| AIO + GEO engineering | Built into every piece | Not offered | If you can hire it |
| Schema + on-page | Article / FAQ / HowTo on every ship | Plain text, no on-page work | Depends on the writer |
| Turnaround | 10 days brief → publish | 3–5 days, no editing | 2–4 weeks per piece |
| Cost per piece | $500–1,800 / article | $50–250 / article | $2,500–4,000 fully loaded |
| Citation tracking | 90-day AIO tracker included | None | Tool licenses on you |
| Where this wins | Spec-heavy B2B / industrial e-com | Volume content with low intent | $50M+ ARR · enterprise |
Not in the “Sale Solution” row? We’ll tell you on the first call — and we’ll usually recommend who you should hire instead.
How to engage
No discovery calls before the proposal. Pick the shape that fits, we tighten the scope on the first call, and you see a written SOW within 48 hours.
6 weeks · fixed scope
$6–14k
"Show me the cited-content lift on one category."
Monthly · ongoing
$4.8–12k / month
"Ship 8–16 cited pieces a month, end-to-end."
Multi-quarter · by scope
From $18k / month
"We need a fractional Head of Content."
Need a one-off audit, white-label content for your agency, or bylined trade-press placement? Get in touch.
Case study · Industrial automation distributor · Aug 2024 – Jan 2025
Plus 30 AIO citations across the top 50 queries
Additional AIO citations across the top 50 commercial queries by January — an 8.5× lift on the August baseline.
Six-month content engagement: 1 pillar page per category, 6 cluster posts each, an engineering Q&A hub per product family. All written by senior subject-matter writers off the client’s spec data — never offshored, never LLM-drafted. The chart tracks unique AIO citations — not impressions, not raw traffic.
Scope a similar engagementThey turned our spec PDFs and tribal engineering knowledge into pillar pages AI Overviews now cite ahead of the manufacturers. Inbound went from a trickle to a pipeline.
Content FAQ
Pulled from real onboarding calls. No marketing softening.
Both, and the research is the work. Every monthly cycle starts with the editor proposing 15–20 candidate topics ranked by AIO citation gap, commercial intent, and competitor weakness. You greenlight the ones to ship.
Every piece ships with target query, search-intent fit, internal-linking plan, FAQ block, and Article / HowTo / FAQ schema on the page. We don’t treat SEO as an upsell, and we don’t ship plain text.
GEO engineering — AIO scannability, citation-grade source patterns, semantic completeness — sits on top of the SEO layer on every retainer piece.
No. Senior subject-matter writers draft every piece off the brief and the primary sources. We use AI for citation tracking, competitive scans, and outline pressure-testing — never for the draft itself.
78% of LLM-drafted content in our citation tracker fails to earn a single AIO citation in 90 days. We’re not interested in shipping content that doesn’t earn its keep.
Standard turnaround is 10 working days from brief to publish-ready. That includes the outline gate, draft, edit, and the schema / on-page layer. Faster than 10 days we can do on the Pillar Pack for one-off urgent pieces, but the citation work suffers.
Yes — about 15% of our retainer book is white-label for agencies who don’t have a senior B2B editor on staff. You own the client relationship; we own the editorial pipeline. Volume-tier discounts kick in above 12 pieces / month.
Industrial e-commerce (hydraulics, fluid power, pneumatics, industrial automation, MRO), technical B2B SaaS, contract manufacturing, lab supply, electronics distribution, fasteners, abrasives. If buyers read a spec sheet before they purchase, our writers know how to talk to them.
Outside those verticals we’ll tell you on the first call — we’d rather pass than fake the depth.
We pay senior writers and editors at US / UK rates, not offshore generalist rates. We include schema, on-page work, and 90-day citation tracking on every piece. We don’t resell anyone else’s drafts.
If your benchmark is $99-per-article content, we’re not the fit and we’ll say so. Where we win is the ratio of cited pieces to total spend — not the absolute floor.
The Pillar Pack ($6–14k, 6 weeks) is purpose-built for that — one category, one pillar plus six clusters, the full schema and citation layer. By week 4 you have enough citation data to decide whether to retain or walk.
Free, no sales pitch. We’ll review your top product categories against the AI-Readiness checklist and tell you the single change with the highest payback.