Learning hub / career paths
Free reading lists for the roles that actually exist inside a B2B technical e-commerce team in 2026 — SEO, content strategy, citation engineering. Written by the operator running the client work, not by an influencer selling a cohort.
What these are
Each path is a structured walk through one role inside the new search stack — SEO, content strategy, citation engineering — written by the same person who runs paid client work. Same vocabulary, same trade-offs, no marketing gloss.
Note
Every chapter ends with a “test it on your own site” prompt. The point is the work, not the certificate.
The library
Each path is a structured reading list with check-yourself prompts at the end of every chapter. No video lock-ins, no email-gate, no upsell ladder.
Mid · Self-paced
Read firstFor · SEO/content leads owning answer-share and the accuracy of what AI says about safety-critical products
For SEO and content leads moving from rankings to answer-share: being the answer an AI assistant gives when a buyer asks, and making sure that answer is right. In pressure ratings and chemical compatibility, a wrong answer is a liability, not a vanity metric.
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Mid · Self-paced
For · the single search hire at a mid-size distributor — one program for rankings AND AI visibility
One person, two jobs that are really one. At a mid-size distributor you are the whole search function: keep category pages ranking on Google, and get the catalog cited inside ChatGPT, Perplexity, and AI Overviews. Not a GEO-only specialist. Not an SEO who pretends answer engines don’t exist. The hybrid who does both.
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Entry · Self-paced
For · analysts and SEOs running AI-visibility monitoring — the realistic first job in AI search
The realistic first job in AI search, except it isn’t a job. It’s a function: you run the prompt panel that tells a distributor what ChatGPT, Perplexity, and Gemini say about its products right now — who gets cited, who gets ignored, where the answer is flat wrong about a pressure rating or a part number. The report it produces is the wake-up call that sells the fix.
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Mid · Self-paced
For · SEOs at industrial distributors working 100K-SKU catalogs
SEO for an industrial distributor is the SEO you know, bent around a catalog no generic SEO has ever touched. The unit of work is the template, not the page — one fix lands across 200,000 SKUs. And the money queries are part numbers your keyword tool swears have zero volume.
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Entry → Senior · Self-paced
For · Technical SEOs and SEO engineers on large or multi-location sites
Technical SEO is the plumbing that decides whether search bots and AI bots can find, read, and trust your pages. This path is the role at scale: what to master from Entry to Senior, whether you run a big distributor catalog, a multi-location home-services site, or a dental group with several offices.
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Mid · Self-paced
For · GEO and content engineers
Getting AI engines to name your domain as the source. The citation-focused slice of GEO — not local-SEO “citation building” — built on the reference data a distributor already owns but never publishes.
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Mid · Self-paced
For · SEOs moving into AI search
For SEOs who already rank on Google and now have to get the catalog cited inside ChatGPT, Perplexity, and AI Overviews. Schema, entities, crawler access, visibility testing — on an industrial catalog, not a blog.
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Book a 15-minute strategy call. No sales pitch — we’ll name the single constraint capping your growth right now and the one change with the highest payback.