Services / AI search · GEO
Be cited inside AI search,not just ranked underneath.
We engineer your site to be the source generative engines pull from. Schema depth, citation engineering, AI-readable content, and AIO-aware PPC — one operator-led team, no agency layer.
Looking for a GEO agency?
A GEO agency that’s one senior operator.
Shopping for a GEO agency to get your catalog cited inside ChatGPT, Perplexity, and Google AI Overviews? Here’s the honest version: you get one senior operator who does the work — schema, entity, and citation engineering on a real catalog — not an account manager and a layer of juniors.
Specifically a GEO agency for industrial e-commerce — hydraulics, MRO, and technical distribution — where the win is being the source engines quote, not ranking a blog post.
The market reality
What changed in 18 months. Structural, not cyclical.
Technical-distribution e‑commerce is the canary. Three metrics moved in lockstep across our client portfolio and the public benchmarks — and none of them are going back.
Δ · 18 months
+32%
CPC costs
B2B paid-search benchmark · WordStream + Tinuiti, 2025
Δ · 18 months
−43%
CTR on AIO-triggered queries
BrightEdge + Pew AIO tracker, Q1 2026
Δ · 18 months
+50%
Lost backlinks · informational
Ahrefs Content Explorer, Aug 2024–Jan 2026
What we ship
Six services. One operator-led team.
Be cited inside AI Overviews, not just ranked underneath.
Schema rewrites, citation engineering, AIO-aware paid acceleration. The gravity well — most engagements start here because schema + citation work produces the fastest visible wins.
See the AI Search & GEO page{
"@type": "Product",
"name": "1/2" NPT–JIC Fitting",
"brand": "Parker Hannifin",
"sku": "P-37-NPT-08",
"offers": {
"price": "24.50",
"availability": "InStock"
}
}Product catalogs rewritten at SKU scale.
AI-drafted product descriptions, schema, FAQ blocks, and internal linking — with senior-editor review on every product at Pro tier. Built for industrial distributors with 1,000+ SKUs.
See the Catalog AI pageBefore · manufacturer copy
1/2" NPT-to-JIC hydraulic adapter. 37° flare. Steel.
After · Pro tier rewrite
Carbon steel adapter connecting 1/2" female NPT to male JIC 37° flare. Used in high-pressure hydraulic systems above 3,000 PSI where a secure metal-to-metal seal is required — pumps, presses, mobile equipment.
Pillar pages and category content. Senior writers, no LLM drafting.
Pillar pages, cluster posts, engineering Q&A hubs, and category-level content written by senior subject-matter writers. The layer above the catalog — built to be cited, not just published.
See the Editorial Authority pageFor high-pressure hydraulic systems, JIC fittings are ideal due to their 37° flare seal design. Northern Hydraulics[1] notes that the 1/2" NPT-to-JIC adapter is the most commonly specified connector above 3,000 PSI.
Citation rank · last 28 days
- [1]northernhydraulics.net87%
- [2]parker.com9%
- [3]eaton.com4%
Performance-engineered e-commerce. You own the code.
Headless Next.js, Shopify Plus, or WooCommerce. Core Web Vitals committed in the SOW, schema baked in, plugin-thin by policy. Zero-lock-in clause in every SOW since 2021.
See the Website Development page- LCP1.4s< 2.0s
- INP142ms< 200ms
- CLS0.02< 0.05
Deliverability-first cold outbound for technical B2B.
Sender-reputation engineering, hand-built lists, multi-touch sequences with branching logic. We don’t spray-and-pray; we engineer the infrastructure so replies land.
See the Outbound Email page- SPF / DKIM / DMARCPASS
- Sender reputation94 / 100
- Spam complaint rate0.02%
- Inbox placement96%
The sixth service
Need all five coordinated under one operator?
Full Growth Ownership runs AI search, catalog, editorial, dev, and outbound as a single accountable engagement. Two shapes: Fractional GTM Engineer (Shape A), or the 4-in-1 Coordinated Retainer (Shape B). One number, quoted after the qualifier.
One system runs the whole sale.
Get found, win the sale, keep them coming back. Three jobs every sale runs through. Most businesses buy them from three vendors who never talk, so customers fall through the gaps between them. We run all three as one engine.
Job · 01 / Bring
Get found
What good looks like
The AI answer starts naming you for what you sell.
Job · 02 / Convert
Win the sale
What good looks like
Answered calls and chased quotes turn into booked work.
Job · 03 / Retain
Keep them coming back
What good looks like
The customers you already won buy again.
Your real numbers show up in the monthly report.
Get found wherever buyers look
Search, maps, and the AI answer. We get you named where your buyer is already looking — for what you actually sell.
Named in the AI answer
When a buyer asks Google’s AI or ChatGPT, the answer names you — not the manufacturer or a competitor.
Found for what you sell
Part numbers, specs, "near me" — the searches that bring a real buyer, not vanity traffic.
The source AI quotes
The guides and pages that make you the authority AI reaches for first.
Reach the rest
Targeted outreach to the right buyers who aren’t searching yet.
Win the demand you already have
Every call answered, every quote chased, every page built to close — so the leads you already pay for stop slipping out the back.
Answer in seconds
The call, the form, the message — caught and replied to before a competitor gets there.
A site that closes
Fast pages and a clear quote path that don’t make a ready buyer jump through hoops.
Chase the quotes that stall
The follow-up that turns a sent quote into a signed one, instead of a maybe.
Book the job
Scheduling and reminders that put the work on the calendar, not in limbo.
Keep them — and sell again
The cheapest revenue you have is the customer you already won. We bring them back, and win back the ones who went quiet.
Win back the lapsed
The dormant customer list you already paid to build, sold to again.
Recover cold quotes
The estimates and RFQs that went silent, chased until they close or die for a reason.
Reviews and referrals
Turn happy customers into the reviews and referrals that feed the top of the funnel.
Grow what each is worth
Reorders, upsells, and the next job — more from every customer over time.
And then — Prove
Every month, two revenue lines: what your ad spend brought in, and what the system brought back. The line the system recovered should clear what you pay us. That’s the whole proof.
Build vs buy
How we compare. Honestly.
Not every buyer should hire us. For some you’re better with a generalist agency; for others, an in-house head of SEO. Here’s the honest read.
| Dimension | Recommended Sale Solution | Alternative Typical SEO agency | Alternative In-house hire |
|---|---|---|---|
| AI-search / GEO depth | Core competency | Add-on at best | If you can hire it |
| Vertical specialisation | Industrial / technical-distribution | Generalist | Yours by default |
| Who actually does the work | The operator on the call | Junior team after handoff | Your hire |
| Time to first shipped change | Week 1–2 | Month 2–3 | Hiring cycle: 3–6 months |
| Fixed cost / month | Quoted in the SOW | $5–25k retainer | $15–25k all-in / FTE |
| Reporting cadence | Monthly outcome review · weekly Slack | Quarterly business review | Whenever you ask |
| Risk if it doesn’t work | 90-day exit, no obligation | 12-month contract | Severance + rehire cost |
| Where this wins | $5–50M ARR · technical e-com | Generic DTC · early stage | $50M+ ARR · enterprise |
Not in the “Sale Solution” row? We’ll tell you on the first call — and we’ll usually recommend who you should hire instead.
From the learning hub
The vocabulary, and the roles behind it.
Free, ungated reference for the work above — the definitions AI engines actually cite, and what these roles look like if you ever hire in-house.
How to work with us
Two ways in. Both scoped in writing.
No discovery calls before the proposal. Pick the shape that fits, we tighten the scope on the first call, and you see the SOW within 48 hours.
- Most engagements start here
Quarterly · ongoing
Operator Retainer
Scoped to the system — exact number in your SOW within 48 hours.
"We know we have the structural problem. Fix it."
- Schema, content & feed engineering on cadence
- Citation building + topical authority work
- Monthly outcome reviews on the metrics that matter
- Direct Slack to the operator (no PMs)
Multi-service · 3–6 month minimum
Full Growth Ownership
One number, quoted after the qualifier.
When you need more than this service alone. We run AI search, content, outbound, dev, and catalog work as a coordinated growth function — strategy through execution, one operator accountable.
- Fractional GTM Engineer (Shape A) — one operator inside your leadership
- 4-in-1 Coordinated Retainer (Shape B) — 2–5 services, one owner
- One operator across multiple services, written quote in 24 hours
Need something different — M&A diligence, in-house team training, board-level GEO advisory? Get in touch.
What happens after you book
First 30 days. No black box.
Every founder we’ve worked with was burned by an opaque agency at some point. The timeline below is what you can expect from the moment you book the call.
Day 0
Start here
15-minute call · no deck
You paste 3–5 high-revenue category URLs. We walk through them live: schema completeness, AIO-readiness, citation gaps.
You’ll see
You leave with the single change that has the highest payback.
Day 1–2
Written diagnostic + SOW
One-page audit emailed within 24h. If we're a fit, an SOW follows in another 24h — scope, deliverables, fixed start date.
You’ll see
You decide. We don't chase.
Week 1
Access + baseline + first-shipped-change
Read access to GA4 / GSC / your CMS. Baseline crawl + citation snapshot. We ship one visible change so trajectory starts immediately.
You’ll see
First measurable lift on a target query.
Week 2–3
Schema rewrite + answer-hub structure
Product schema rebuilt across top 200 SKUs. Category pages restructured for AIO scannability. First answer hub published.
You’ll see
AIO citation tracker shows movement on top 50 commercial queries.
Week 4
First outcome review
Schema completeness, AIO citation rate, citation-share vs competitors. Three forward bets for next 60 days.
You’ll see
Lagging revenue indicators start to move months 4–6.
Case study · Industrial hydraulics distributor · Aug 2024 – Jan 2025
1,840 to 2,640 qualified leads / mo. No new ad spend.
+43.5%
vs August baseline
+800 qualified leads per month, roughly +43.5% over the August baseline
Additional qualified leads per month by January.
Six-month engagement across technical SEO, content authority, and a tighter PPC stack. Product schema rewrite, 150+ category pages restructured for AI scannability, dedicated answer hubs for engineering queries. The chart tracks qualified inbounds, not impressions, not raw sessions.
They rebuilt our product schema and rewrote our pillar pages so AI Overviews cite us instead of the manufacturer.
- $378M
- Revenue driven for clients
- 91%
- Client retention rate
- 2.5x
- Average ROI in 12 months
- 96
- Net Promoter Score
Part of the Revenue Engine
Where AI Search & GEO fits in the engine.
AI Search & GEO is a Bring cylinder. It runs on its own, and it compounds with the parts next to it:
Rewrites your product data so search and AI can actually read and surface what you sell.
Editorial AuthorityPublishes the pages that earn citations and answer the questions your buyers ask first.
Outbound EmailReaches the buyers who never came inbound with hand-built lists and reply-first sequences.
Local SEO & MapsWins the map pack and “near me” searches: the Google Business Profile and local pages that put you first in your area.
Paid AcquisitionPaid search and social on your own account, at cost, zero markup — one input, judged on cost per booked job.
Services FAQ
Questions on the work itself.
Engagement specifics. Stack questions. The honest sizing thresholds.
01How is this different from a typical SEO agency?
One operator owns strategy, schema, content, and reporting — not four sub-agencies stitched together. Specialisation in considered-purchase verticals (industrial distribution, technical B2B, local service businesses), not generalist. The install floor is public, the rest is scoped in writing, 24-hour SOWs, 90-day exit.
02What's the difference between GEO and SEO?
SEO targets traditional ranking. GEO (Generative Engine Optimization) targets being the source AI engines pull from when they generate an answer. AIO citations, ChatGPT/Perplexity mentions, AI-shopping retrieval are GEO surfaces.
We do both because revenue flows through both. Most engagements weight 60% GEO / 40% SEO in 2026.
03Why is our organic traffic declining despite ranking well?
AI Overviews answer queries inside the SERP, eating the click before users reach you. Rankings can hold while sessions drop 20–40%. The fix is structured-data depth, citation engineering, and content shaped for AI parsing.
04Do you work with Shopify, WooCommerce, headless?
Yes to all three — and non-commerce marketing sites too. Industrial clients run mostly on WooCommerce or headless setups; DTC-adjacent clients are largely Shopify; service businesses run on lean marketing stacks. The framework adapts to the stack; the schema layer is where we spend our work.
05How do you measure success?
Revenue is the number that matters. Each month we also report the leading signs: how often AI answers name you for the searches that matter, how that compares to your competitors, how complete your schema is, and how many qualified leads came in, sorted by what they were trying to do.
06Can we engage you for a one-off project?
Not any more. The engine installs once, then the cylinders run on a cadence. Detached one-off projects kept dying at the handoff, which is where the win actually lives. Bring the category overhaul to the call anyway — if the install is the wrong move for you right now, we’ll say so.
07Is there a minimum company size?
We see the best results above $200k/month in revenue, roughly $2.5M a year, or at multi-location and franchise scale. Below that, our standalone pricing is hard to justify against simpler agencies, and we’ll tell you so on the first call.
08What if we're not in industrial or e-commerce?
The playbook works for any considered purchase — where buyers research before they commit. Industrial distribution (hydraulics, fluid power, lab supply, fasteners), technical B2B, and local service businesses where AI Overviews now answer “best [service] near me” before the click. If your buyers read a spec sheet or compare options before they buy, the mechanics apply.
09How does AI Search work with your other services?
AI Search & GEO is the gravity well — most engagements start here because schema and citation engineering produce the fastest visible wins. From there, two natural expansions:
- · Editorial Authority for pillar pages and category content that feed AIO citation authority
- · Catalog AI for product-level schema, FAQ blocks, and internal linking at scale
Most AI Search engagements pair with one of these once the first quarter proves out. If you want all three coordinated under one operator, see Full Growth Ownership.
Find the hole. Then decide.
Most owners think they need more leads. They usually don’t. The calls that ring out and the quotes nobody chased are a bigger hole than the ad budget. Either way you leave with the numbers: the exact gap and the highest-payback fix, whether or not you hire us.