AI Search & GEO
Buyers ask AI.Be the answer.
When a buyer asks ChatGPT or Google who stocks a part you sell, the answer names a supplier. Our job is to make that supplier you.
- One senior operator
- Written scope in 48 hours
- 90-day exit, no obligation
AI answer
Real query · Recreated answer
best custom hydraulic hose assemblies for high-pressure equipment
A hydraulic hose assembly is only as strong as its crimp, not its hose brand. According to Hose Box[1], a field-replaceable two-wire braid assembly holds 4,000 PSI and ships same day when you specify fitting size and thread — the step most suppliers leave to a phone call.
- 1 hosebox.com
- 2 parker.com
- 3 gates.com
Engineered for
- Deventor
- Modern Wood Flooring
- Northern Hydraulics
- Hosebox
- Longhorn
What your buyer sees today
Your buyer asked. The answer named someone else.
Your buyers now ask ChatGPT and Google’s AI which supplier to use. The answer names two or three. Everyone else is a link fewer people click.
AI answer
Illustrative example
who stocks 1/2 inch NPT hydraulic fittings with same-day shipping
For same-day 1/2 inch NPT hydraulic fittings, the usual picks are Grainger, the manufacturer’s own site or Amazon Business. Check the thread type and pressure rating before you order.
- 1 grainger.com
- 2 parker.com
- 3 amazon.com
Your name: not in the answer.
−43%
Clicks on searches that show an AI answer
BrightEdge + Pew AIO tracker, Q1 2026
+32%
Cost per ad click
B2B paid-search benchmark · WordStream + Tinuiti, 2025
Try it now. Ask ChatGPT who stocks a part you sell, and see whose name comes back.
What changes
Same catalog. Now the AI can read it.
Three changes. Each one is aimed at the answer your buyer reads.
Today
Your specs sit in PDFs and in copy the manufacturer wrote.
01 · What we do
We rebuild your product pages so AI can read every spec.
What you get
AI can quote your specs and name you as the supplier.
Today
Your category pages read like everyone else’s.
02 · What we do
We rewrite them so AI can lift a straight answer from them.
What you get
The answer your buyer reads comes from your page.
Today
You pay for ad clicks on searches the AI now answers on the page.
03 · What we do
We sort your searches by whether AI answers them, and plan the ads to match.
What you get
Your ad budget goes where buyers still click.
How it works
Three steps. The first takes 15 minutes.
- 1Day 0
A 15-minute call
You paste 3–5 of your highest-revenue category pages. We go through them live: what Google’s AI can read on each one, and where it quotes a competitor instead of you. You leave with the one change worth the most revenue in the next 90 days.
- 2Days 1–2
Scope and price, in writing
A one-page diagnostic lands within 24 hours. If we’re a fit, the scope, price and start date follow within 48 hours. You decide. We don’t chase.
- 3Week 1 on
Live, then measured
We log where AI answers name you today, then ship the first change in week one. Every month, we review what moved in your own analytics.
Case study · Industrial hydraulics distributor · Aug 2024 – Jan 2025
1,840 to 2,640 qualified leads / mo. No new ad spend.
+43.5%
vs August baseline
+800 qualified leads per month, roughly +43.5% over the August baseline
Additional qualified leads per month by January.
Six months of technical SEO, content and tighter paid search. Product data rebuilt so AI can read it, 150+ category pages reworked so AI can quote them, and answer pages for engineers’ questions. The chart tracks qualified inquiries, not page views or raw visits.
They rebuilt our product schema and rewrote our pillar pages so AI Overviews cite us instead of the manufacturer.
- $378M
- Revenue driven for clients
- 91%
- Client retention rate
- 2.5x
- Average ROI in 12 months
- 96
- Net Promoter Score
Artur Shepel
Founder & AI-Growth Strategist
Who does the work
One operator. No agency layer.
Sale Solution is small on purpose. Nobody hands you off to an account manager, and no junior analyst sends you a deck. You work with the person whose name is on the proposal.
- Written scope and price within 48 hours
- 90-day exit, no obligation
- You own your code, data, and customer list
- Not the right fit? We say so on the call
The details
Everything below is for checking before you call.
Looking for a GEO agency?
A GEO agency that’s one senior operator.
Shopping for a GEO agency to get your catalog cited in ChatGPT, Perplexity and Google’s AI Overviews? Here’s the honest version: one senior operator does the work on your real catalog, from product data AI can read to pages built to be quoted (citation engineering). Not an account manager and a layer of juniors.
Specifically a GEO agency for industrial e-commerce — hydraulics, MRO, and technical distribution — where the win is being the source engines quote, not ranking a blog post.
Build vs buy
How we compare. Honestly.
Not every buyer should hire us. For some you’re better with a generalist agency; for others, an in-house head of SEO. Here’s the honest read.
| Dimension | Recommended Sale Solution | Alternative Typical SEO agency | Alternative In-house hire |
|---|---|---|---|
| AI search depth | Core competency | Add-on at best | If you can hire it |
| Vertical specialisation | Industrial / technical-distribution | Generalist | Yours by default |
| Who actually does the work | The operator on the call | Junior team after handoff | Your hire |
| Time to first shipped change | Week 1–2 | Month 2–3 | Hiring cycle: 3–6 months |
| Fixed cost / month | Quoted in the SOW | $5–25k retainer | $15–25k all-in / FTE |
| Reporting cadence | Monthly outcome review · weekly Slack | Quarterly business review | Whenever you ask |
| Risk if it doesn’t work | 90-day exit, no obligation | 12-month contract | Severance + rehire cost |
| Where this wins | $5–50M revenue · technical e-commerce | Generic DTC · early stage | $50M+ revenue · enterprise |
Not in the “Sale Solution” row? We’ll tell you on the first call — and we’ll usually recommend who you should hire instead.
How to work with us
Two ways in. Both scoped in writing.
No discovery calls before the proposal. Pick the shape that fits, we tighten the scope on the first call, and you see the SOW within 48 hours.
- Most engagements start here
Quarterly · ongoing
Operator Retainer
Scoped to the system — exact number in your SOW within 48 hours.
"We know we have the structural problem. Fix it."
- Product data, content and feeds, worked on every month
- Getting you quoted, and known as the authority on your topics
- Monthly outcome reviews on the metrics that matter
- Direct Slack to the operator (no PMs)
Multi-service · 3–6 month minimum
Full Growth Ownership
One number, quoted after the qualifier.
When you need more than this service alone. We run AI search, content, outbound, dev, and catalog work as a coordinated growth function — strategy through execution, one operator accountable.
- Fractional GTM Engineer (Shape A) — one operator inside your leadership
- 4-in-1 Coordinated Retainer (Shape B) — 2–5 services, one owner
- One operator across multiple services, written quote in 24 hours
Need something different — M&A diligence, in-house team training, board-level advice on AI search? Get in touch.
From the learning hub
The vocabulary, and the roles behind it.
Free, ungated reference for the work above — the definitions AI engines actually cite, and what these roles look like if you ever hire in-house.
Part of the Revenue Engine
Where AI Search & GEO fits in the engine.
AI Search & GEO is a Bring cylinder. It runs on its own, and it compounds with the parts next to it:
Rewrites your product data so search and AI can actually read and surface what you sell.
Editorial AuthorityPublishes the pages that earn citations and answer the questions your buyers ask first.
Outbound EmailReaches the buyers who never came inbound with hand-built lists and reply-first sequences.
Local SEO & MapsWins the map pack and “near me” searches: the Google Business Profile and local pages that put you first in your area.
Paid AcquisitionPaid search and social on your own account, at cost, zero markup — one input, judged on cost per booked job.
Services FAQ
Questions on the work itself.
Engagement specifics. Stack questions. The honest sizing thresholds.
01How is this different from a typical SEO agency?
One operator owns strategy, schema, content, and reporting — not four sub-agencies stitched together. Specialisation in considered-purchase verticals (industrial distribution, technical B2B, local service businesses), not generalist. The install floor is public, the rest is scoped in writing, 24-hour SOWs, 90-day exit.
02What's the difference between GEO and SEO?
SEO gets you ranked in the list of links. GEO (generative engine optimization) gets you named as the source when an AI writes the answer. That covers Google’s AI Overviews, ChatGPT, Perplexity and AI shopping results.
We do both, because revenue comes through both. In 2026 most engagements weight the work 60% AI search, 40% classic SEO.
03Why is our organic traffic declining despite ranking well?
Google’s AI Overviews answer the question right on the results page, so the click never reaches you. Your rankings can hold while visits drop 20–40%. The fix is product data AI can read in full, and pages written so the AI quotes you as the source.
04Do you work with Shopify, WooCommerce, headless?
Yes to all three — and non-commerce marketing sites too. Industrial clients run mostly on WooCommerce or headless setups; DTC-adjacent clients are largely Shopify; service businesses run on lean marketing stacks. The framework adapts to the stack; the schema layer is where we spend our work.
05How do you measure success?
Revenue is the number that matters. Each month we also report the leading signs: how often AI answers name you for the searches that matter, how that compares to your competitors, how much of your product data AI can read, and how many qualified leads came in, sorted by what they were trying to do.
06Can we engage you for a one-off project?
Not any more. The engine installs once, then the cylinders run on a cadence. Detached one-off projects kept dying at the handoff, which is where the win actually lives. Bring the category overhaul to the call anyway — if the install is the wrong move for you right now, we’ll say so.
07Is there a minimum company size?
We see the best results above $200k/month in revenue, roughly $2.5M a year, or at multi-location and franchise scale. Below that, our standalone pricing is hard to justify against simpler agencies, and we’ll tell you so on the first call.
08What if we're not in industrial or e-commerce?
The playbook works for any considered purchase — where buyers research before they commit. Industrial distribution (hydraulics, fluid power, lab supply, fasteners), technical B2B, and local service businesses where AI Overviews now answer “best [service] near me” before the click. If your buyers read a spec sheet or compare options before they buy, the mechanics apply.
09How does AI Search work with your other services?
Most engagements start with AI Search & GEO, because readable product data and pages that get quoted show results fastest. From there, two natural next steps:
- · Editorial Authority for pillar pages and category content that feed AIO citation authority
- · Catalog AI for product-level schema, FAQ blocks, and internal linking at scale
Most AI Search engagements pair with one of these once the first quarter proves out. If you want all three coordinated under one operator, see Full Growth Ownership.
Two doors
Find the hole. Then decide.
Most owners think they need more leads. They usually don’t. Either way you leave with the numbers, whether or not you hire us.
You sell a product
Industrial & technical B2B
Distributors · Manufacturers
Buyers ask AI for the part and it names the manufacturer, not you. Amazon and the brands keep taking business that used to be yours. Become the company AI names for your products, and stop leaking the quotes you already get.
15 minutes, no pitch. We name the one constraint capping your growth and the change with the highest payback.
Book a growth callYou book jobs
Contractors & home services
Roofing · HVAC · Plumbing · Electrical
The phone rings while you’re on a roof. You pay for leads nobody calls back, and estimates go cold. A system that answers every call, replies in seconds, books the job, and chases the quotes that stall.
About 20 minutes. See the calls, quotes, and revenue slipping through right now. The numbers are yours to keep.
Revenue Leak Audit