For med spa, surgical & aesthetic practices
Built for the practicelosing its highest-value patients to voicemail.
A new patient calls about a high-ticket case while your front desk is mid-treatment, and the call goes to voicemail — and to the practice down the road. The consult you did present goes quiet. The revenue leaks before anyone notices.
Artur Shepel
I run every account myself.
- Setup
- 90 days, on me
- Minimum
- 3 months
- Lock-in
- none
The practice's leak
Three places you lose the patient. Most practices only fix one.
Before they find you, when they call during treatment, and after the plan is presented. The leak is bigger than the missed call.
- 1. Lakeside Clinic4.9 ★
- 2. Park Aesthetics4.8 ★
- 3. Cedar Dental4.8 ★
- 5. Youbelow the fold
Bring · They never find you
You're not in the local pack
New patients pick from the top three Maps results when they search a procedure nearby. You are below the fold.
Backlinko, local search study
- Missed10:12 AM
- Missed11:40 AM
- Missed2:05 PM
- Voicemail3:30 PM
Convert · They call during treatment
Missed calls while the chair is full
Your busiest hours are when new patients call. The front desk is already with someone.
As many as 1 in 3 calls go unanswered
- $5,400 planPresented · no follow-up · 19 days
- Recall · 14 moNo reminder sent
Retain · The plan presented once
High-value plans that went quiet
The plan was presented, the patient said they would think about it, and no one circled back. Overdue recall slips the same way.
Reconstructed from real audits. Names and numbers changed.
Every one of these is revenue you already earned the right to.
Your leak, in dollars
Put a number on it. Your number, not mine.
Three figures from your own week. The math is in the open — change them.
What the leak costs you
during treatment, after hours
$14,560 a month
$174,720
leaves the schedule a year
missed calls × book rate × first-year value × 52 weeks · these are your numbers, I round down
Industry-average reply to a new patient: 47 hours. (LeadSync, 2026)
The fix
You’ve been sold pieces.I run the whole flow.
A website, an ad, a CRM — each sold by someone who never saw the other two. Customers fall into the gaps between them. I run all three as one system, so they don’t.
Bring
Get found when they’re looking.
Convert
Win the ones who reach you.
Retain
Bring them back.
Retain feeds Bring. A repeat customer or a referral costs almost nothing to win. A one-off campaign can’t do that.
No markup on your ad spend.I don’t resell your leads.No lock-in.
That’s the flow. Here’s how I run each part.
The plan
The whole machine, one part at a time.
Three jobs, five moving parts. I install and run all of it — the 90-day setup is on me.
Bring
Get found when patients are searching.
Capture
Service pages built to show up when patients search nearby for the procedures you offer, online consult booking, and a tidied-up Google listing — all yours.
More searchers turn into booked consults
Convert
Win the ones who reach you.
Respond
Every call answered, 24/7 — even when the front desk is with a patient. Missed calls get an instant text back, new inquiries get a reply in under a minute, and a caller can always reach a human.
No new patient lost to a missed call
Book
New patients and consults qualified and booked straight to your calendar, with reminders so they show. Every call recorded and sorted.
More inquiries become kept appointments
Retain
Bring them back.
Recover
Unaccepted treatment plans and overdue recall get followed up automatically, past patients get a reason to come back, and new reviews lift you in local search.
Revenue won back from plans and recall
And then · Prove
I prove it paid.
A monthly front-desk score, and a dashboard that shows what this system brought in — on its own line, separate from your ads. ↓
The difference
Same patient. Two endings.
One new-patient call. The only thing that changes is whether it gets answered.
Without a system
- 11:40 AM
New-patient call during chair time.
- 11:41 AM
Voicemail.
- Two days
You call back.
Already in someone else’s chair.
When the call gets answered
- 11:40 AM
Same call comes in.
- 11:40 AM
Answered, every time.
- Same day
New patient booked.
On the schedule.
Same patient. The only thing that changed is who answered first.
Industry-average reply: 47 hours. (LeadSync, 2026)
HIPAA & compliance
Built to handle patient data correctly.
Automation in a practice only works if it is compliant by default. Here is how the stack is set up before a single call is answered.
- Signed BAAs on every tool that touches patient data — call tracking, SMS, and the CRM.
- Call-recording disclosures built into the greeting, per state two-party rules.
- Access controls and audit logs on the systems that hold patient information.
- Patient data stays in your systems; I operate the engine on top, not a copy of your database.
This is how I operate, not legal advice — your compliance officer reviews and signs off on the stack during onboarding.
How I report it
Two lines on every report. The second has to clear my fee.
Each month I split what your ads produced from what the system brought back. The honest test: the recovered line alone should cover what you pay me.
Your monthly report
your figures
Media-driven
from your adsYour ad spend, run through the engine.
System-driven
the line that clears the feeCalls won back, quotes chased, past customers returning, new reviews.
Your monthly fee
one line on the reportThe system line is calls won back, quotes chased, past customers brought back, and people who found you from new reviews — counted in your own dashboard, not estimated on my spreadsheet. If it doesn’t clear the fee, the next section is for you.
The guarantee
“If the revenue the system brings back doesn’t beat my fee by day 90, I work free until it does.”
That’s the second line on your report — the work the system brings back, counted in your own dashboard, not my spreadsheet. That’s what makes it safe to promise.
Pricing
Published model. No games on a call.
You see exactly how this is priced before we ever talk. The number depends on your trade, location, and scope — you get it in the audit, in writing, the same day.
How it’s priced
- System only
- The engine — demand, response, booking, recovery, and the dashboard. No ad management.
- + Media management
- Optional. If you want me running the ads too — your account, at cost, zero markup.
- 90-day system install
- 3-month minimum, month-to-month after
- Client-funded ad accounts, zero markup
- No annual lock-in
If you leave after the minimum with 30 days’ notice, the automations switch off — but you keep your ad account, your data, and your Google profile.
A few last questions
Questions before the audit.
Front desk, your specialty, patient data, budget. Straight answers.
01Will this replace my front desk?
No. It answers what your front desk physically cannot — the calls that come in during treatment, after hours, and at lunch. Your team handles the patients in front of them; the engine catches everyone else.
02Does it work for a med spa or surgical practice, not just dental?
Yes. The motion is the same across elective care — dental, med spa, plastic surgery, derm: get found for the procedure, answer fast, book the consult, and follow up the high-value plans. The pages and scripts are set up around your procedures during the install.
03Is patient data handled safely?
Yes. Every tool that touches patient information runs under a signed BAA, call recordings carry the required disclosures, and patient data stays in your systems. The compliance section above has the detail.
04How does this fit my marketing budget?
Practices are commonly advised to invest 5–8% of gross revenue in marketing. The point of the engine is to make that spend convert — recovered calls and treatment-plan follow-up are revenue you already paid to generate.
The audit
Book a free Revenue Leak Audit.
In about 20 minutes I’ll show you your own numbers — how many calls you’re missing, your real response time, how your Google profile is doing, and the follow-up gap on your quotes. Yours to keep whether we work together or not. No pitch, no obligation.
- No contract to start
- Keep your ads guy
- Your numbers, yours to keep
Prefer to talk? Call or text 561-531-4339