How the Revenue Engine works
Your buyer gets sold to all week.Just not by you.
Follow one buyer through one ordinary week. At every turn, someone reaches him first. You’re either missing, or you’re there and doing it wrong.
Rick runs a hydraulic repair shop and buys parts every week. Rick is made up. His week isn’t.
Today: 10 of 10 moments go to someone else. With a Revenue Engine: 10 of 10 moments come to you.
Rick’s week
Ten chances to win him. Count how many are yours.
Every moment below happens in an ordinary week. At each one, a competitor is there. You’re either missing, or you’re there and getting it wrong.
01 · Monday, 6:40 AM · Search ads
Them +1He searches for the part. Three ads sit on top.
ThemA competitor’s ad for the exact part he typed.
YouYours isn’t there. Or it is, and it drops him on your homepage.
02 · 6:41 AM · AI answer
Them +1He asks his phone who stocks it. The answer names someone else.
ThemTheir catalog is written so AI can read it and quote it.
YouYour specs sit in PDFs the AI can’t read.
03 · 6:44 AM · Maps & reviews
Them +1He checks who’s close. Their listing is full of fresh reviews.
ThemPages of reviews, and photos from last month.
YouA handful of reviews and a photo from 2019.
04 · 6:46 AM · Product page
Them +1He opens your product page anyway. The spec is a PDF.
ThemSpecs, stock and price, right on the page.
YouNo price, no stock, no quote button. He leaves.
05 · Monday night · Retargeting
Them +1Their ad follows him around the internet.
ThemThe part he looked at, in his feed that evening.
YouNo retargeting. You’re gone the moment he leaves.
06 · Tuesday, 7:10 AM · Email
Them +1Their email is the first thing in his inbox.
ThemThe part he viewed, and when it ships.
YouNothing since he bought in March. Or a newsletter nobody opens.
07 · Tuesday, 4:55 PM · Phone
Them +1He calls three suppliers before closing. Two pick up.
ThemA price, and a promise to email the quote.
YouVoicemail. He doesn’t leave a message.
08 · Friday · Follow-up
Them +1The two who answered follow up. You never called back.
ThemThe quote by email, then a call to close it.
YouNobody saw the missed call, so nobody called back.
09 · Next quarter · Reorder
Them +1He needs the part again. He buys from whoever reminded him.
ThemA reorder email, timed to how often he buys.
YouNobody told him it was time.
10 · Year end · Report
Them +1They know exactly what won Rick. You never knew he looked.
ThemWhich ad, answer and email brought him in.
YouHe never shows up in your numbers, so neither does the loss.
Ten moments. All ten went to someone else.
The same week, with a Revenue Engine
Same buyer. Same week. This time, every direction is you.
One system runs all ten moments. Each month, you see which ones paid.
Yours
10 / 10
Search ads
Your ad, on top
Ads on the parts you stock, landing on that part, in your own ad account.
AI answer
The answer names you
Product data and pages the AI can read, so the answer names you.
Maps & reviews
Fresh reviews, current listing
A listing kept current, and a steady flow of new reviews.
Product page
A page he can buy from
Specs, stock and a quote button where he looks first.
Retargeting
Brought back to the part
Ads that bring him back to the exact part he viewed.
Email
First in his inbox
Emails timed to what he viewed and when he last ordered.
Phone
Every call answered
Every call answered, day or night, and a text back if one’s missed.
Follow-up
Every quote chased
Every open quote chased on a schedule until he decides.
Reorder
Reminded on time
A reminder when he’s due, and a win-back when he goes quiet.
Report
You see what paid
A monthly review in your own numbers: which channel won which buyer.
What that week costs you
Now put in your numbers. See what walks out the door.
Rick is one buyer. You have hundreds like him. Pick the business closest to yours, change the numbers to your own, and see what goes to someone else in a year.
Conservative defaults — slide in your own. The audit replaces every estimate with your real figures.
Bring · get found
$179,712Convert · win who reaches you
$219,700Retain · bring them back
$104,000Leaking now · $41,951 a month
$503,412
walks out the door a year
- Bring$179,712
- Convert$219,700
- Retain$104,000
What the engine puts back
Conservatively, $178,809 of that comes back a year.
The install starts at $30,000. At your average order, that’s 47 orders — once.
Everything after that is return — the model above recovers about 275 orders a year. Your exact number comes in the written SOW, within 48 hours.
15 minutes, on your own numbers
The next 12 months
Do nothing and $503,412 is gone by month 12.
Past 12 months the chart shows the leak alone: this year’s numbers, the same every year.
Your numbers, your assumptions · bring assumes a conservative 2% of missed searches become a order; the engine recovers 25% of convert, 40% of bring, 50% of retain. We round down. The audit replaces every estimate with your real figures.
Your business, year by year
What changes, and when.
New at this step
- First fix
The first week
The first change goes live.
We start with the leak that pays back fastest, so something moves before the install is done.
- First fix
- Search ads
- Product pages
- Maps
- Retargeting
- Calls
- Follow-up
About 90 days
The engine is built.
Ads, retargeting, product pages, maps, email, calls and follow-up, all running and all measured.
- First fix
- Search ads
- Product pages
- Maps
- Retargeting
- Calls
- Follow-up
- AI answers
- Reviews
- Reorders
The first year
Every month, it gets sharper.
A review in your numbers each month. What pays gets more money. What doesn’t gets fixed or cut.
- First fix
- Search ads
- Product pages
- Maps
- Retargeting
- Calls
- Follow-up
- AI answers
- Reviews
- Reorders
- Win-backs
Year two and on
It keeps compounding.
Pages, reviews, lists and answers keep working. The buyers you win keep reordering.
You build it once. It sells every day.
What it costs
Now hold the price up against that number.
Work order · Revenue Engine
- The install
- from $30,000
- Product work
- from 1,000 products
- Markup on your ad spend
- $0
- Your exact number
- in writing within 48 hours
- Risk if it doesn’t work
- 90-day exit, no obligation
- Your code, data, and customer list
- Yours
What the install covers10 / 10
- Search ads
- AI answer
- Maps & reviews
- Product page
- Retargeting
- Phone
- Follow-up
- Reorder
- Report
All ten moments. One system.
How to start
Three steps. The first takes 15 minutes.
- 1
Day 0
A 15-minute call
We walk through the ten moments with your business in mind and show you where buyers go to someone else.
Book the 15-minute callYou get
The one change worth the most revenue in the next 90 days.
- 2
Days 1–2
Scope and price, in writing
A one-page diagnostic lands within 24 hours. If we’re a fit, the scope, price and start date follow within 48 hours. You decide. We don’t chase.
You get
Your exact number, in writing.
- 3
Week 1 on
Live, then measured
The first change ships in the first week or two. The full engine takes about 90 days to build.
You get
A monthly review of what moved, in your own numbers.
Questions owners ask
Before you book.
The short answers. The call covers your business in particular.
01Do we have to change our website platform?
No. We work on Shopify, WooCommerce and headless builds, and on plain marketing sites too.
02Do you mark up our ad spend?
No. Campaigns run in your own Google and Meta accounts. You own them, and if we part ways, the accounts and their history stay with you.
03Can we start with one piece?
Yes. Product work can start at 1,000 products. The full engine installs once, from $30,000.
04How fast does anything change?
The first change goes live in the first week or two. The full engine takes about 90 days to build.
05What if we’re not a fit?
We say so on the first call, and we usually tell you who to hire instead.
Rick buys parts every week. Make the next order yours.
Fifteen minutes on your own business. You leave knowing which moments cost you the most.
Run a trade business that books jobs? See the Revenue Engine for contractors