Revenue Engine · Dental practices
You present a $5k case.Then it goes quiet, and nobody calls it back.
The plan they said “let me think about it” to never gets a follow-up, so it dies in your software. The call that would’ve booked the next case goes to voicemail during chair time. I run the whole flow that catches both — and I prove it paid.
Artur Shepel
Founder · I run every account myself.
- Setup
- 90 days, one-time fee
- Minimum
- 3 months
- Lock-in
- none
What the whole leak costs you
Your biggest leak is the case you already won. Not the missed call.
Pick your practice, slide in your own numbers, and watch all three add up — then see what the engine puts back.
Conservative defaults — slide in your own. The audit replaces every estimate with your real figures.
Bring · get found
$70,200Convert · win who reaches you
$130,000Retain · bring them back
$198,000Leaking now · $33,183 a month
$398,200
walks out the door a year
- Bring$70,200
- Convert$130,000
- Retain$198,000
What the engine puts back
Conservatively, $205,080 of that comes back a year.
The recovered work clears that fee in the first 6 cases.
20 min · free · yours to keep
The next 12 months
Do nothing and $398,200 is gone by month 12.
Your numbers, your assumptions · bring assumes a conservative 2% of missed searches become a case; the engine recovers 60% of convert, 40% of bring, 50% of retain. I round down. The audit replaces every estimate with your real figures.
The fix
You’ve been sold pieces.I run the whole flow.
A website, an ad, a CRM — each sold by someone who never saw the other two. Customers fall into the gaps between them. I run all three as one system, so they don’t.
Bring
Get found when they’re looking.
Convert
Win the ones who reach you.
Retain
Bring them back.
Retain feeds Bring. A repeat customer or a referral costs almost nothing to win. A one-off campaign can’t do that.
No markup on your ad spend.I don’t resell your leads.No lock-in.
That’s the flow. Here’s how I run each part.
The plan
The whole machine, one part at a time.
Three jobs, five moving parts. I install and run all of it — the 90-day setup is on me.
Bring
Get found when they search at 11pm.
Capture
A tidied-up Google listing, a steady stream of reviews that lifts you in the map, and service pages that show a monthly payment instead of a sticker price. Built so you’re the name that comes up when someone searches — or asks AI — for the best cosmetic dentist near them. All of it yours.
More high-value searches turn into booked consults
Convert
Win the ones who reach you.
Respond
Every call answered, even during chair time and after hours. Missed calls get an instant text back in seconds. A high-value inquiry gets a fast, human-sounding reply instead of voicemail, and can always reach a real person.
No new patient lost to a call nobody could grab
Book
New patients qualified and booked into your real schedule, with reminders so they show. Every call recorded and logged to you, so the most expensive channel in the building finally gets measured.
More answered calls turn into kept appointments
Retain
Work the patients you already won.
Recover
Every presented plan that didn’t schedule gets a structured follow-up with financing on the table, so “I’ll think about it” gets reopened instead of going cold. Overdue recall and dormant patients get win-back texts that rebook them — automatically, off your own list.
Accepted-but-unscheduled plans booked, overdue patients back in the chair
And then · Prove
I prove it paid.
A monthly front-desk score and a dashboard showing what this system brought back — on its own line, separate from your ads. Recovered plans and reactivated patients, in your own numbers. ↓
HIPAA & your software
HIPAA handled, and it works with the software you already run.
Two things kill a vendor for a dental owner on the spot: patient data floating around without a BAA, and a tool that wants you to rip out Dentrix. Neither happens here. Plain answers, in writing, before anything goes live.
- A signed BAA on everything that touches patient dataCall answering, texting, recordings, and records all run under a signed Business Associate Agreement (BAA) — the contract HIPAA requires of any vendor handling patient data. A recorded patient call is protected health information once the patient consents, so it lives under HIPAA storage and access rules, not a generic call log. You get it in writing before go-live.
- Call-recording disclosures done rightTwo-party consent varies by state. I default to the strictest rule that applies to you, with a “this call may be recorded” announcement on outbound calls. Every call is logged to you, which is also what makes it dispute-proof.
- It works with your practice software, not against itDentrix, Open Dental, and Eaglesoft run over half of North American practices. The system books into your real schedule and writes back, so there’s no second calendar to babysit and nothing to migrate. You’re not switching software.
- Financing framed in the follow-upImplants and veneers are mostly out of pocket, and cost is the top reason a case stalls. So the treatment-plan follow-up sells the value and a payment option (CareCredit-style), not “use your benefits.”
This is how I operate, not legal advice — your compliance officer reviews and signs off on the stack during onboarding.
How I report it
Two lines on every report. The second has to clear my fee.
Each month I split what your ads produced from what the system brought back. The honest test: the recovered line alone should cover what you pay me.
Your monthly report
your figures
Media-driven
from your adsYour ad spend, run through the engine.
System-driven
the line that clears the feeCalls won back, quotes chased, past customers returning, new reviews.
Your monthly fee
one line on the reportThe system line is calls won back, quotes chased, past customers brought back, and people who found you from new reviews — counted in your own dashboard, not estimated on my spreadsheet. If it doesn’t clear the fee, the next section is for you.
The guarantee
“If the revenue the system brings back doesn’t beat my monthly fee by day 90, I work free until it does.”
That’s the second line on your report — the work the system brings back, counted in your own dashboard, not my spreadsheet. That’s what makes it safe to promise.
Pricing
Published model. No games on a call.
You see exactly how this is priced before we ever talk. The number depends on your trade, location, and scope — you get it in the audit, in writing, the same day.
How it’s priced
- System only
- The engine — demand, response, booking, recovery, and the dashboard. No ad management.
- + Media management
- Optional. If you want me running the ads too — your account, at cost, zero markup.
- 90-day install, one-time fee
- 3-month minimum, month-to-month after
- Client-funded ad accounts, zero markup
- No annual lock-in
If you leave after the minimum with 30 days’ notice, the automations switch off — but you keep your ad account, your data, and your Google profile.
A few last questions
Questions before the audit.
Treatment plans, recall, HIPAA, your software, cost. Straight answers.
01Is this going to sound like a robot? Part of why patients stay is that they reach a real person.
It catches the calls your front desk can’t get to right now — voicemail, after hours, the 40th call at 4pm. Those callers get a fast, human-sounding reply and a booked time instead of voicemail. Your team stays the face of the practice. It only picks up what’s already going unanswered.
02Is it HIPAA-compliant? I can’t have patient info floating around in some tool.
Yes. A signed BAA on every tool that touches patient data — calls, texts, and records. A recorded patient call is treated as protected health information under HIPAA storage and access rules. You get it in writing before anything goes live. The compliance section above has the detail.
03I’ve paid agencies before and gotten reports full of rankings and impressions while the phone stayed quiet. Why is this different?
I don’t report impressions or rankings. I report booked appointments and the revenue the follow-up brought back, in your own numbers. If it doesn’t clear the fee by day 90, I work free until it does.
04Are you trying to replace my front desk? They’ve been with me for years.
No. One person can’t answer 50 calls a day and check patients in. The system catches the overflow and after-hours calls and chases the treatment plans and recall your team never has time to work. They keep the patients; it stops the ones falling through the cracks.
05My problem is slow summers and an empty schedule, not just missed calls. Does this fill chairs?
The biggest recoverable pool you’re sitting on is overdue recall and unscheduled treatment plans. A quarter to 40% of your active base is overdue at any time. The system works that list automatically — win-back texts and follow-up that rebook those patients — so the schedule fills before the slow weeks hit.
06What does it cost, and am I locked into a contract?
Published model. The number comes in writing the same day — no cold games on a call. After the minimum it’s month-to-month. Cancel and you keep your data, your Google profile, and your patient records.
That guarantee has my name on it.
You work with me — not a pod, not a junior handoff. I install the system, I run it, and I’m the one on the hook if the recovered-revenue line doesn’t clear my fee.
Artur Shepel · Founder, Sale Solution
The audit
Book a free Revenue Leak Audit.
In about 20 minutes I’ll show you your own numbers — how many calls you’re missing, your real response time, how your Google profile is doing, and the follow-up gap on your treatment plans and recall. Yours to keep whether we work together or not. No pitch, no obligation.
- No contract to start
- Keep your ads guy
- Your numbers, yours to keep
Prefer to talk? Call or text 561-531-4339